10.01.2017 posted in Digital Marketing
As one of the leading lights in a new generation of North West law firms, Aaron & Partners provide vital legal support and services from their office bases in Chester and Shrewsbury, as well as working extensively in Manchester. With a focus on various areas of both business and personal law, they’re a firm who offer elite legal services, while remaining approachable to a diverse range of clients looking for legal advice with important financial and personal interests.
These are qualities that We are Web saw in the firm from the moment their partnership began just over two years ago. Having identified a combination of strong professionalism and warm personality within the firm, they set about helping Aaron & Partners to communicate that to their online audience.
Fast forward to today, and the relationship has been a resounding success for both parties, with Aaron & Partners enjoying a 124% increase in organic SEO traffic and 83% increase in digital leads generated between early 2014 and late 2016. We are Web’s methods, built around showcasing the quality and character of Aaron & Partners’ work, also brought increases of 56% on website conversion rate and 98% on pay-per-click advertising. All of this combined for a 78% increase on their digital Return on Investment over the past two years.
Needless to say, both parties are delighted with this performance, with plenty more planned for the coming year in terms of seeing Aaron & Partners continuing to establish themselves as the leading legal service in the region. There’s certainly no doubting their pedigree, having been named as a ‘Top Tier’ solicitors in the Legal 500 of 2015, and identified as a ‘Leading Firm’ in the Chambers UK list of 2016.
All that remains now is for We are Web to continue to find innovative and effective ways to raise the profile of the work that Aaron & Partners are doing and the legal support they’re able to offer in the region. We are Web are confident that with the results that have already been achieved, an increased understanding of the firm, a growing marketing team and an innovative in-house system for tracking legal industry leads, there’s even more improvement that can be made.
For more on the range of legal services offered by Aaron & Partner’s, visit www.aaronandpartners.com
To look at We are Web’s work in more detail, visit www.weareweb.com or www.seoliverpool.net
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