Picture: Is voice search about to change the game in 2018?

Is voice search about to change the game in 2018?

It doesn’t seem that long since we traded in the yellow pages for the computer keyboard, then the keyboard for the smartphone touchscreen, but it appears that for many, we could soon be doing away with our fingers altogether when it comes to searching online. While the process of search moving to online has been […]

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Picture: 6 Digital Marketing Trends For 2018

6 Digital Marketing Trends For 2018

It’s now reached that time of year again where we analyse our marketing activities from the previous 12 months that have gone by and set out our plans for the forthcoming year. If you want to continue to thrive and gain a competitive advantage in the ever-changing world of digital in 2018, then it’s essential […]

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Picture: Five of the Best: Christmas TV Adverts of 2017

Five of the Best: Christmas TV Adverts of 2017

Here at We Are Web, like in any modern workplace, we have a variety of different takes amongst our team when it comes to Christmas. We have some who find Christmas to be the most exciting time of the year, and others who would give Ebenezer Scrooge a run for his money! Whether you can’t […]

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Picture: How Targeted Facebook Ads Helped to Elect Trump

How Targeted Facebook Ads Helped to Elect Trump

Over the past year, the dominant narrative has been that Trump was able to win such strong electoral support largely because of his off-the-cuff celebrity style tweets. Through the medium of Twitter, it seemed, that he was able to garner the interest of the American people and set himself up as a welcome establishment outsider. […]

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Picture: Liverpool Gets Its Own Digital Currency

Liverpool Gets Its Own Digital Currency

Liverpool has become the latest UK city to launch its own app-only virtual currency. In a bid to bypass the restrictive measures imposed on them by banks, Liverpool’s independent business owners have starting trading in a shiny new monetary system – the Liverpool Local Pound. Tourists and Liverpool locals alike have flocked to the Colu […]

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Picture: Is Your Site Ready for Black Friday?

Is Your Site Ready for Black Friday?

Black Friday is just around the corner, which means that it’s time for retailers to fully embrace what has now become the biggest shopping weekend of the year. As an unofficial start to the Christmas shopping period, Black Friday and more recently, Cyber Monday, have seen consumer anticipation for discounts grow year on year. Alongside […]

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Picture: 5 Ways To Measure Your Influencer Campaign

5 Ways To Measure Your Influencer Campaign

Influencer marketing has become one of the most powerful tools for marketers today. As media consumption habits shift from TV to digital, social media influencers are slowly but surely becoming the tastemakers for today’s consumers. All you need to do is open up your Instagram or YouTube feed, and it won’t take much to find […]

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Picture: We Are Web Makes Two New Appointments

We Are Web Makes Two New Appointments

Former Head of Digital Marketing, Dave Lavender, takes on the role of Strategy and Marketing Director. Lavender who has previously worked for Rippleffect and Reading Room agencies, has been tasked with developing We Are Web’s digital marketing offering. He said: “We already have a great search team, and we deliver excellent results for clients. We’re […]

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Picture: How Memorable are the World’s Most Famous Brand Logos?

How Memorable are the World’s Most Famous Brand Logos?

Burger King. Starbucks. Apple. IKEA. They’re iconic brands with iconic trademarks. We could probably draw their logos with our eyes closed, right? It turns out most can’t really draw the logos with their eyes open. In a recent experiment run by Signs.com and titled ‘Branded in Memory’, more than 150 Americans were asked to draw […]

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Picture: Googles 19th Birthday: How Google Changed The Internet

Googles 19th Birthday: How Google Changed The Internet

Happy Birthday Google! Admittedly, the exact date of the tech giant’s birthday seems to have changed several times over the years, causing a lot of confusion when it comes to bringing out the cake and candles, but we’ll celebrate it today either way. But since 2006, Google has marked 27th September as the official date […]

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