Picture: 5 Ways To Measure Your Influencer Campaign

5 Ways To Measure Your Influencer Campaign

Influencer marketing has become one of the most powerful tools for marketers today. As media consumption habits shift from TV to digital, social media influencers are slowly but surely becoming the tastemakers for today’s consumers. All you need to do is open up your Instagram or YouTube feed, and it won’t take much to find […]

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Picture: We Are Web Makes Two New Appointments

We Are Web Makes Two New Appointments

Former Head of Digital Marketing, Dave Lavender, takes on the role of Strategy and Marketing Director. Lavender who has previously worked for Rippleffect and Reading Room agencies, has been tasked with developing We Are Web’s digital marketing offering. He said: “We already have a great search team, and we deliver excellent results for clients. We’re […]

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Picture: How Memorable are the World’s Most Famous Brand Logos?

How Memorable are the World’s Most Famous Brand Logos?

Burger King. Starbucks. Apple. IKEA. They’re iconic brands with iconic trademarks. We could probably draw their logos with our eyes closed, right? It turns out most can’t really draw the logos with their eyes open. In a recent experiment run by Signs.com and titled ‘Branded in Memory’, more than 150 Americans were asked to draw […]

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Picture: Googles 19th Birthday: How Google Changed The Internet

Googles 19th Birthday: How Google Changed The Internet

Happy Birthday Google! Admittedly, the exact date of the tech giant’s birthday seems to have changed several times over the years, causing a lot of confusion when it comes to bringing out the cake and candles, but we’ll celebrate it today either way. But since 2006, Google has marked 27th September as the official date […]

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Picture: Why Sony Is Joining The Great Vinyl Revival

Why Sony Is Joining The Great Vinyl Revival

Vinyl is currently in the midst of a sweeping revival. From the bearded hipsters of Shoreditch to nostalgic middle-aged dads, both the young and the not-so-young are embracing music in its physical format once again.  Not so long ago, it was agreed that CD had killed off vinyl, and that digital downloads had left the […]

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Picture: Google Now Lets You Add Video To Google Maps

Google Now Lets You Add Video To Google Maps

Very soon, you can expect to start seeing video reviews as part of the listings on Google Maps. This will include everything from shops, cafes and bars to entire districts of towns. Google Maps are slowly rolling out the new feature by giving Local Guides who use the app the chance to upload their own […]

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Picture: Battle of the Brands: Mayweather vs McGregor

Battle of the Brands: Mayweather vs McGregor

One of the biggest boxing matches of all time is due to take place this Saturday – the long-awaited super fight between Floyd Mayweather and Conor McGregor. The eyes of the world will be on the two global icons as they go head to head at the T-Mobile Arena in Paradise Las Vegas. With $500m […]

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Picture: Targeted TV advertising Is Cheaper Than You Think

Targeted TV advertising Is Cheaper Than You Think

Despite the accomplishments of digital marketing techniques over the past two decades, TV advertising has remained one of the most powerful tools for businesses to reach out to audiences. Whether it’s for the purpose of developing brand awareness, driving a rapid response, or connecting with new and existing customers, there’s no way around it – […]

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Picture: 6 Free Tools To Review Your Digital Presence (And They’re Free!)

6 Free Tools To Review Your Digital Presence (And They’re Free!)

Sometimes, it can be really helpful to get an idea of what other people think of you. To receive an objective viewpoint on your current strengths and weakness that allows you to take stock and do even better going forward. That’s true personally, and it’s certainly true in a business sense. The opportunity to get […]

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