Who Are They?
Been Let Down are a sub brand under Armstrong’s Solicitors based in Liverpool. The team focuses on medial and professional negligence and are quickly gaining recognition as an industry specialist and leader. In a fast growing market both online and off Been Let Down competes with some of the largest firms in the country to offer great service and results to their clients.
The team initially where tasked with generating leads to the website, all options of online marketing where looked at but with tight investment we needed to make a mark and get the website and firm generating leads quickly in this area.
We undertook a PPC campaign which hit the ground running, the website and Adwords campaign had some of the highest conversion rates the team had seen ever. With the PPC working and generating leads we only had one concern with the future and growth potential. With such a growing market comes higher expenditure on PPC and therefore this would squeeze profits.
The team offered a more all rounded approach to digital marketing looking at more long term channels for growing the brand, we are now working on a successful SEO and social media campaign.
To continually improve conversions and cases we also redesigned and implemented new styles onto key pages throughout the website. With an aggressive market online we wanted to ensure the site was leading the way in terms of information and user experience.
More sub projects have come from the strong relationship as Armstrong’s branch out into other areas online.