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Curtains Made

Category
Brand, Featured, Marketing, Web
About This Project

Who Are They?

Curtains Made is an ambitious company delivering fabrics, curtains, blinds and much more with pride and passion to the public. Curtains Made was created by Lynn Lloyd, a textiles entrepreneur who is one of leading manufactures of made to measure curtains in the UK. Using a fair to say outdated website the business still managed to grow year on year, now with the arrival of Curtains Made a new brand with fresh ideas the aim is to gain more market share in a growing but competitive online marketplace.

 

The Brief

The team where tasked to create a new brand that could compete against some of the larger investors in this market, such brands as Laura Ashley, Next and Tesco are all present and competing for the same audience, we needed to create something dazzling and make the audience love the brand and its people.

We worked with Lynn and her team to iron out a clear marketing strategy using our Full Service approach, looking at the market holistically and understanding that we could not just be another website, we needed USP’s to compete and gain advantage.

Curtains Made angle is that everything is UK manufactured with pride and using some competitive pricing and exclusivity on certain brands we had a strong strategy to take forward.

Using social media, PPC and SEO we also want to grow the brand predominantly online, allowing its reputation for quality and affordability to reach the audience and to share their experience.

 

The Results

  • Custom Magento build
  • Bespoke measurement system
  • Integrates with Mailchimp
  • Built for marketing
  • Complimenting marketing strategy
  • Social media growth
  • Launch strategy
  • Email marketing campaigns