Picture: How Targeted Facebook Ads Helped to Elect Trump

How Targeted Facebook Ads Helped to Elect Trump

Over the past year, the dominant narrative has been that Trump was able to win such strong electoral support largely because of his off-the-cuff celebrity style tweets. Through the medium of Twitter, it seemed, that he was able to garner the interest of the American people and set himself up as a welcome establishment outsider. […]

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Picture: Liverpool Gets Its Own Digital Currency

Liverpool Gets Its Own Digital Currency

Liverpool has become the latest UK city to launch its own app-only virtual currency. In a bid to bypass the restrictive measures imposed on them by banks, Liverpool’s independent business owners have starting trading in a shiny new monetary system – the Liverpool Local Pound. Tourists and Liverpool locals alike have flocked to the Colu […]

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Picture: Is Your Site Ready for Black Friday?

Is Your Site Ready for Black Friday?

Black Friday is just around the corner, which means that it’s time for retailers to fully embrace what has now become the biggest shopping weekend of the year. As an unofficial start to the Christmas shopping period, Black Friday and more recently, Cyber Monday, have seen consumer anticipation for discounts grow year on year. Alongside […]

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Picture: Google Now Lets You Add Video To Google Maps

Google Now Lets You Add Video To Google Maps

Very soon, you can expect to start seeing video reviews as part of the listings on Google Maps. This will include everything from shops, cafes and bars to entire districts of towns. Google Maps are slowly rolling out the new feature by giving Local Guides who use the app the chance to upload their own […]

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Picture: Battle of the Brands: Mayweather vs McGregor

Battle of the Brands: Mayweather vs McGregor

One of the biggest boxing matches of all time is due to take place this Saturday – the long-awaited super fight between Floyd Mayweather and Conor McGregor. The eyes of the world will be on the two global icons as they go head to head at the T-Mobile Arena in Paradise Las Vegas. With $500m […]

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Picture: Targeted TV advertising Is Cheaper Than You Think

Targeted TV advertising Is Cheaper Than You Think

Despite the accomplishments of digital marketing techniques over the past two decades, TV advertising has remained one of the most powerful tools for businesses to reach out to audiences. Whether it’s for the purpose of developing brand awareness, driving a rapid response, or connecting with new and existing customers, there’s no way around it – […]

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Picture: 6 Free Tools To Review Your Digital Presence (And They’re Free!)

6 Free Tools To Review Your Digital Presence (And They’re Free!)

Sometimes, it can be really helpful to get an idea of what other people think of you. To receive an objective viewpoint on your current strengths and weakness that allows you to take stock and do even better going forward. That’s true personally, and it’s certainly true in a business sense. The opportunity to get […]

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Picture: Why it may be better outsourcing to a small digital agency

Why it may be better outsourcing to a small digital agency

Large digital agencies are constantly living on the edge. No matter how well they’re doing or how good results may look, things can change at any moment. I’m talking mostly in regard to search marketing and Pay Per Click; the modern digital agency has to do everything it can to stay on Google’s good side. […]

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Picture: Why giving people time helps speed up your digital decision making

Why giving people time helps speed up your digital decision making

I’ve been working in digital for close to a decade now and, let me tell you from experience, the speed in which everything moves is unreal. It’s proper blink and you’ll miss it territory. One year search was king and email was dead on its feet. Then you had to optimise for mobile or you’d […]

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