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Picture: Targeted TV advertising Is Cheaper Than You Think

Targeted TV advertising Is Cheaper Than You Think

Despite the accomplishments of digital marketing techniques over the past two decades, TV advertising has remained one of the most powerful tools for businesses to reach out to audiences. Whether it’s for the purpose of developing brand awareness, driving a rapid response, or connecting with new and existing customers, there’s no way around it – […]

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Picture: 6 Free Tools To Review Your Digital Presence (And They’re Free!)

6 Free Tools To Review Your Digital Presence (And They’re Free!)

Sometimes, it can be really helpful to get an idea of what other people think of you. To receive an objective viewpoint on your current strengths and weakness that allows you to take stock and do even better going forward. That’s true personally, and it’s certainly true in a business sense. The opportunity to get […]

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Picture: Why it may be better outsourcing to a small digital agency

Why it may be better outsourcing to a small digital agency

Large digital agencies are constantly living on the edge. No matter how well they’re doing or how good results may look, things can change at any moment. I’m talking mostly in regard to search marketing and Pay Per Click; the modern digital agency has to do everything it can to stay on Google’s good side. […]

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Picture: Why giving people time helps speed up your digital decision making

Why giving people time helps speed up your digital decision making

I’ve been working in digital for close to a decade now and, let me tell you from experience, the speed in which everything moves is unreal. It’s proper blink and you’ll miss it territory. One year search was king and email was dead on its feet. Then you had to optimise for mobile or you’d […]

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