Web Design Liverpool: A good web design company do more than just create you a good looking website.
Everybody has an opinion on the way a web design should look and Liverpool has some great talent for creating fabulous looking websites but opinions don’t mean anything without data to back it up.
This is how We Are Web are different, we work with you to know your business, your customers, your market & competitors and go from there.
We appreciate that it can be pretty difficult trying to get the right message across to your customers and this can often prevent you from increasing leads & hitting sales. The truth is it’s not just about having the technical ability to create a website it’s about understanding how and why people reach you to begin with and then convincing them your business is exactly what they have been searching for.
Often you only have a few seconds to do this, if your message isn’t conveyed straight away each website visitor could be a potential customer lost.
Our message is “Our success is your success, we grow as you grow”.
We are passionate about making our own business a success and we do this by becoming your digital marketing partner who put our whole team of experts at your disposal. You started your business for a reason, we work with you to fully understand where you are coming from and where you want to go. Every business owner looking for a new website or revamp wants it for a reason. Often it can be to win more customers, attract a different kind of person, convert existing traffic, start a new business, expand a current one.
Just getting to know your business background and goals is just the start. We then really get to understand the people involved in your market sector. By getting to know your online customers habits and what your most successful competitors are doing this gives us a really good starting point to sit down with you and brainstorm some great ideas to get your business moving in the right direction. It all starts with your website. A great site gives your online traffic exactly what it is looking for.
We Are Web are more than just a collection of designers and developers we are also a team of digital marketing experts and it is this special blend of talent that sets us apart from our own competitors.
If you are considering a new design for your website but perhaps not yet fully decided here are a few pointers that may help you.
Tap into that original passion that made you want to start your company in the first place. Perhaps you are a marketing manager tasked with a web upgrade? It may sound obvious but often a business can run for years and lose sight of their original goals. It’s possible that your goals have changed over the years but this too is part of the original investigation. By identifying these basic points about your business it usually starts the ball rolling to the next stages of the investigation.
These points all help devise the plan that will eventually help create a website that conveys what is great about what you do to the people that are looking for a service just like yours.
So consider your customers. Who are they? Where are they? What do they do? Where are they online? Your brand and message is just as important as what you do and it’s important that the message is the right one for the people you are targeting.
What are you most successful competitors doing ?
A successful company got there somehow and this is usually something that can be identified and copied. Successful brands often go through a lot of A/B testing to see what does and doesn’t work and this can be capitalised upon. If you can ride on their success as a brand and identify their customers and why they buy and keep buying from them then you have a head start on companies who do not do this research.
What about any current opportunities you can tap into? People often ask, “what shall I put on the homepage?” the answer is quite simple, put the message on there that your customers want to see. Every market has events and things worth shouting about, use this to your advantage.
Using a basic template like this to get to know these elements of your business can really help with the message and psychology of why you need to do more than come up with a design that looks good. It’s much more than that! It’s the difference between a website that looks well designed and actually works for your business and helps turn traffic into paying customers and when it’s done really right, eventually turns them into loyal customers who not only buy from you again and again but also tell everybody how great you are.
We’d love to chat with you about your vision. Get in touch with us for an informal meeting about where We Are Web can help take your business for the future.