The secret to a good Google AdWords campaign

The secret to a good Google AdWords campaign

Jamie Carter
Managing Director

You'll likely be aware that Google has become the byword for what it means to search for something online. With around 1.2 billion regular users making over 3.5 billion searches a day, it equates to over 40,000 per second! In the UK, over 90% of all online search queries are made through Google.

The process of advertising through Google, known as Google AdWords, uses a system called pay-per-click that does exactly what its name suggests, and charges you a fee every time a user clicks through to the page your ad is directing to. We can help you build an effective ad campaign that can offer great returns.

It sounds great in theory, only paying when an ad is successful in drawing a user in, but you want to ensure quality over quantity. Our marketing team perform extensive research into key search terms related to your business, analysing which are most effective for pursuing ad placements given each term’s price-per-click.

In this blog, we thought we'd put together a short summary of our Google AdWords management process.

Our Google AdWords Process

From initial research through to full ad placement, our main objective is to get you the highest quality leads and sales for your available budget.

This is what’s known as improving your ‘cost per acquisition’, so that if it currently costs you £30 to get a lead, we can work to bring the cost of leads down to around £15, while maintaining the quality of leads. The key points of our Google AdWords PPC process include:


The initial research and strategy stage, where we get to know your business, your market, and plan what would work best for you. It involves:

  • Kick-off meeting: understanding a client’s KPI’s and budget
  • Search analysis and keyword research
  • Keywords sign-off based on Keyword Research and client’s goals.

Campaign Build

The building of the actual ads allows you to get the exact advertising campaign we recommend and you require. This involves:

  • Signing-off sample ads
  • Creating campaigns and ad groups based on keyword strategy
  • Setting up conversion tracking
  • Uploading campaigns to AdWords

Campaign Launch

This is when your ads appear on Google and start performing as we  hope they  will do. We’ll manage the process, including:

  • Going live with campaigns
  • Close monitoring of performance


The process isn’t finished once we’ve posted the ads, it’s vital to manage the ongoing  performance and refine it as we go. This includes:

  • Adjusting bids, identifying negative keywords
  • Optimising landing pages
  • Further keyword suggestions
  • Testing new ads
  • Remarketing Ads implementation

Start your Google AdWords journey today

We hope this short summary has showed you some of the main reason you would employ a PPC management agency, the dual focus on reducing the cost of your clicks while improving the quality of your leads or sales.

Our PPC staff is fully qualified in Google Adwords, able to communicate with you regularly and give feedback on your PPC performance and the quality of your leads, taking on board your feedback as well. To find out more about what we can offer, get in touch with our team today.

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Jamie Carter
Managing Director
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