Understanding Google Ad Campaigns

Understanding Google Ad Campaigns

Jamie Carter

If you have heard about Google Ad Campaigns but don't quite understand what it is, how it works and why you should be using it to reach potential customers and boost sales, you have come to the right place.

We Are Web appreciate that not everyone is tech savvy or understands how to launch online advertising campaigns, so with this in mind, we have put together a short guide on Google Ads Campaigns that is written in plain english, for all levels of understanding.

Before we get into it, we would love to hear your thoughts about our articles. Please feel free to comment, follow and share our articles.

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Google Ads

Google Ads is a type of internet advertising that allows you to advertise your products and services via advertisements, relevant keywords, and bids in which you share a budget, location, and other parameters.

A campaign is a set of marketing techniques and assets that aim to promote a particular product or service.

Take a look at the example below:

If a firm sells t-shirts, it might want to launch a Google Ads campaign for the term "t-shirts." This would allow them to target people who are looking for "t-shirts" on Google.

Google Ads Account

Account holders may create multiple campaigns in their Ads accounts, each of which is made up of one or more ad groups.

For example:

An advertising campaign for 't-shirts' might have the following ad groups:

  • Mens t-shirts
  • Womens t-shirts
  • Children's t-shirts

A business can create multiple Google Ads campaigns, each with their own specific targeting and budget.

Google Adwords

Google AdWords is a website marketing service that allows businesses to create advertisements that appear on a Google search engine results page and other internet sites.

Benefits Of Using Google Ad Campaigns

There are many benefits of using Google Ad Campaigns which include:

Increased Visibility And Reach

Businesses may reach a larger audience by creating targeted advertising campaigns and appearing in organic search results than they could through organic search results alone.

Greater ROI

Businesses may utilise Google Ad campaigns to monitor data and evaluate outcomes, allowing them to determine what works and what doesn't. This helps businesses maximise their advertising expenditures.

Increased website traffic

Ads that are tailored and effective will bring a target audience to your website, which may help you sell more products and develop your business.


Google Ads is an inexpensive advertising technique since you are only charged when someone clicks on your ad.

Understanding How To Use Google Ads

Let's take a deeper look at how Google Ads campaigns function now that you have a basic understanding of what they are and some of the advantages they provide. When a user search queries on Google, the search engine displays a list of related advertisements known as 'Google AdWords.'

The cost per click, or CPC, is determined by how much an advertiser is willing to pay for each click. The quality of their ad and website are also taken into account when placing these advertisements.

High CPCs will result in ads showing higher up on the results page, while lower CPCs will allow for more ad display down the page. There are no costs to the advertiser, since they only pay when someone clicks on their ad.

There are five different types of Ad Campaigns with Google Ads:

Text Ads

Google Advertisements are advertisements that are short, text-only and appear as right-hand side ads on the Google search engine results pages (SERPs).

Display Ads

In comparison to text advertisements, display ads are usually larger and more eye-catching. They can take the form of banners, pop-ups, or inline text and are generally utilised to promote a company or product.

Shopping Ads

In order to boost their search traffic, online retailers use product-centric display advertising. They help to promote goods and allow businesses to showcase their selection in a Google search results page. They may be textual advertisements or product listings, and they enable firms to include pictures, pricing, and product descriptions.

Video Ads

Video Ads are an excellent approach to market a company since they are entertaining and may attract the attention of a viewer. They might be a short, self-contained video or a more extensive commercial for enterprises looking to boost their brand recognition.

App Ads

App advertising, such as video and banner ads, are used to market mobile apps. They're typically seen on the web and app stores, and they can help you gain a lot of new users.

The Difference Between a Google Ad and a Campaign?

The most significant distinction is that ad groups are one level lower in the account hierarchy than campaigns. Campaigns have complete management over all of the advertisements within their group's objective and budget, while ads only have control over their own objective and budget.

Contact Us

We Are Web are experts in Google Ad Campaigns which includes Google Ads retargeting, Google Analytics, Ad Placement, Google Adwords, Ad spend, Adwords campaigns, Google display network and Video Ads.

We've seen it all. We understand the many sorts of campaigns, as well as how to make them work for your company.

So, if you are looking for the ultimate Google Ads, need help with setting up a google ads account, google's ads campaign, google search ads, google shopping ads or would like further information about landing page, paid ads, ad rank, ad copy, ad group, google analytics, online advertising, multiple ads, search engine marketing, negative keywords and more, we would love to help.

Call our office on 0151 321 2320 or get in touch via email.

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