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Picture: Targeted TV advertising Is Cheaper Than You Think

Targeted TV advertising Is Cheaper Than You Think

Despite the accomplishments of digital marketing techniques over the past two decades, TV advertising has remained one of the most powerful tools for businesses to reach out to audiences. Whether it’s for the purpose of developing brand awareness, driving a rapid response, or connecting with new and existing customers, there’s no way around it – […]

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Picture: 6 Free Tools To Review Your Digital Presence (And They’re Free!)

6 Free Tools To Review Your Digital Presence (And They’re Free!)

Sometimes, it can be really helpful to get an idea of what other people think of you. To receive an objective viewpoint on your current strengths and weakness that allows you to take stock and do even better going forward. That’s true personally, and it’s certainly true in a business sense. The opportunity to get […]

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Picture: How to Get Your Website To The Top of Google in 2016

How to Get Your Website To The Top of Google in 2016

The short answer is to understand why Google has placed the current website in the number 1 position in the first place. Remember that Google is an answer machine. It wants to give the best answer it can for any given question it is asked by using all of the resources and information it has […]

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Picture: Getting the perfect balance between staying in-house and outsourcing

Getting the perfect balance between staying in-house and outsourcing

Working in digital is an amazing experience. I love it, mainly because of its fast-pace and astonishing rate of growth. As it grows so do we who work in the industry, learning from our mistakes and creating new strategies for clients that produce real results. But the right digital strategy doesn’t magic itself up out […]

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Picture: Why it may be better outsourcing to a small digital agency

Why it may be better outsourcing to a small digital agency

Large digital agencies are constantly living on the edge. No matter how well they’re doing or how good results may look, things can change at any moment. I’m talking mostly in regard to search marketing and Pay Per Click; the modern digital agency has to do everything it can to stay on Google’s good side. […]

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Picture: Why giving people time helps speed up your digital decision making

Why giving people time helps speed up your digital decision making

I’ve been working in digital for close to a decade now and, let me tell you from experience, the speed in which everything moves is unreal. It’s proper blink and you’ll miss it territory. One year search was king and email was dead on its feet. Then you had to optimise for mobile or you’d […]

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