The practice of attracting new potential clients to a law firm, is an established form of marketing. The process employs offline tactics such as billboard ads, and digital strategies such as SEO and blogging. This helps spread the word about your services on social media platforms such as Facebook or Twitter.
Law firm marketing is known to take up a lot of time and resource. Just like other investments, you’ll need to find the right balance between investing your energy whilst focusing on practicing law. This means identifying methods for implementing effective legal marketing goals, as well as understanding which practices work best, so that they don't distract you from client care.
The best way to ensure your legal business achieves the growth you desire, is by learning how marketers like We Are Web can help. Marketing is a crucial aspect of any law firm. The right marketing can generate new opportunities, increase revenue and help you stand out from the competition - but only if used wisely!
The potential client in the target audience is the marketing lead for your law firm. Whilst you get a lot of visitors on your firm website, not all are leads. A marketing lead is a visitor who takes an action that indicates interest in your work, and proceeds to contact you. Lead generation tactics are meant to increase such marketing leads as this means more visitors are converting.
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Website owners can track the conversion rate of individual pages or entire sites. At the same time, you should evaluate how well they're converting leads into paying clients, with a single number, here's how:
Divide your website's overall click-through rate by total number of visitors (or bounces). The ratio will give an estimate on what percentage of people go from seeing your site, to doing something meaningful such as filling out a form and contacting you!
Conversion Rate Optimisation is a process that law firms can use to increase the number of conversions they get on their website. By tweaking things such as content, design and SEO strategy, conversion rates can be positively affected for any business venture, looking at making more sales or building up clientele.
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Optimising websites enables a law firm site to appear among the top search results. This type of marketing makes use of relevant keywords that potential clients might be using, as they look for legal services on Google, Bing and other search engines.
You should learn how best to optimise your business' website, so it can rank better in SERPs (the Search Engine Results Pages), where people find what they're looking for online, by typing specific phrases or words into their computer's browser window bar.
Sites that rank higher in SERPs tend to have more visitors. This then translates to more traffic, increased leads and increased conversions.
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PPC (Pay Per Click) is a paid advertising platform that allows you to target potential clients with ads on their web browser or internet enabled device. This can be helpful for an online law firm, because users are more likely to see the advertisement, if it brings them into contact with what they're looking for. As an extra bonus, clicking through the ad takes visitors straight to your website!
Returns on investment are critical to the success of any business, especially one that deals with legal matters. You'll need access to good returns in order for your law firm marketing efforts to go well, and generate growth over time, just like other businesses do.
Other marketing strategies can help towards the growth of your law firm. Some include:
Law firm marketing is extensive but that doesn't mean one cannot use it to successfully grow their legal business. Should it become challenging, you can always involve one of our experts, who'll ensure success for you.
Any law firm marketing practice or technique will be used to give your law firm the growth you desire.
Law firm marketing is extensive, but with the right strategies it can be used to successfully grow your legal business. When things get challenging you may want to consider involving a digital marketing expert.
All of our law firm practices and techniques have been mastered, in order to give our clients' businesses the growth they desire and deserve.
Get in touch with one of our experts today via phone, email or complete the online form here