Creative Play, as one of the leading custom playground designers and installers in the UK, arrived to us as a company with a strong track record and a highly creative brand. They tasked us with increasing their online presence so that more people could see the quality of their range of playground equipment options.
The long-term objective was for Creative Play to generate more traffic, leads, and ultimately sales, directly through their website. The website benefited from an in-depth SEO strategy, including edits to site structure and content. Keyword rankings saw a major increase, for example the keyword ‘playground equipment’ going from position 45 to regularly being in the top 5.
We added a range of design features to the site to improve the user experience, including a bespoke quotation system, a playground builder tool and the ability for a user to search case studies by location to find examples of nearby Creative Play projects.
More user friendly
Better mobile experience