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Creative Play
Overview

Creative Play, as one of the leading custom playground designers and installers in the UK, arrived to us as a company with a strong track record and a highly creative brand. They tasked us with increasing their online presence so that more people could see the quality of their range of playground equipment options.

The long-term objective was for Creative Play to generate more traffic, leads, and ultimately sales, directly through their website. The website benefited from an in-depth SEO strategy, including edits to site structure and content. Keyword rankings saw a major increase, for example the keyword ‘playground equipment’ going from position 45 to regularly being in the top 5.

SERVICES

Web Design

Web Development

LOCATION
UK
Our Approach

We added a range of design features to the site to improve the user experience, including a bespoke quotation system, a playground builder tool and the ability for a user to search case studies by location to find examples of nearby Creative Play projects.

GOALS

Update website

More user friendly

Increase conversions

Better mobile experience

The Results
293%
increase in annual organic traffic
125%
increase in annual digital leads
226%
increase in PPC conversions
“The team at We Are Web have done everything we’ve asked of them, helping us to achieve a major increase in the amount of business we bring in through our website.”
David Esser - Director, Creative Play
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