Picture: How Targeted Facebook Ads Helped to Elect Trump

How Targeted Facebook Ads Helped to Elect Trump

Over the past year, the dominant narrative has been that Trump was able to win such strong electoral support largely because of his off-the-cuff celebrity style tweets. Through the medium of Twitter, it seemed, that he was able to garner the interest of the American people and set himself up as a welcome establishment outsider. […]

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Picture: Liverpool Gets Its Own Digital Currency

Liverpool Gets Its Own Digital Currency

Liverpool has become the latest UK city to launch its own app-only virtual currency. In a bid to bypass the restrictive measures imposed on them by banks, Liverpool’s independent business owners have starting trading in a shiny new monetary system – the Liverpool Local Pound. Tourists and Liverpool locals alike have flocked to the Colu […]

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Picture: 5 Ways To Measure Your Influencer Campaign

5 Ways To Measure Your Influencer Campaign

Influencer marketing has become one of the most powerful tools for marketers today. As media consumption habits shift from TV to digital, social media influencers are slowly but surely becoming the tastemakers for today’s consumers. All you need to do is open up your Instagram or YouTube feed, and it won’t take much to find […]

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Picture: How Memorable are the World’s Most Famous Brand Logos?

How Memorable are the World’s Most Famous Brand Logos?

Burger King. Starbucks. Apple. IKEA. They’re iconic brands with iconic trademarks. We could probably draw their logos with our eyes closed, right? It turns out most can’t really draw the logos with their eyes open. In a recent experiment run by Signs.com and titled ‘Branded in Memory’, more than 150 Americans were asked to draw […]

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Picture: Why Sony Is Joining The Great Vinyl Revival

Why Sony Is Joining The Great Vinyl Revival

Vinyl is currently in the midst of a sweeping revival. From the bearded hipsters of Shoreditch to nostalgic middle-aged dads, both the young and the not-so-young are embracing music in its physical format once again.  Not so long ago, it was agreed that CD had killed off vinyl, and that digital downloads had left the […]

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Picture: Battle of the Brands: Mayweather vs McGregor

Battle of the Brands: Mayweather vs McGregor

One of the biggest boxing matches of all time is due to take place this Saturday – the long-awaited super fight between Floyd Mayweather and Conor McGregor. The eyes of the world will be on the two global icons as they go head to head at the T-Mobile Arena in Paradise Las Vegas. With $500m […]

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