A/B Testing
Create &Implement Tests‍

So How Do You Know Whats worked?

The Devils In The Data?

Using systems such as GA4 to collect crucial user data, as well as industry standard A/B Testing software such as Convert, VWO and Optimizely you can design and implement sophisticated A/B Tests. These can range from small visual edits to a series of more technical changes designed to prove or disprove a theory developed at the research stage.

Each test can be configured to show for percentages of your website traffic, using a control to implement a fair test. For example you could create A/B Test that looked like the following:

Control: Original version of the website - sees 50% of user traffic
Variation 1: The changed version such as a button colour - sees 50% of user traffic.

Obviously this is a simple example and testing is usually a much more complex affair.