The legal industry has been using digital marketing for many years now, both with the goal of generating leads and exposing their brand.
The more popular channels have become an important part in recent times due to the Covid pandemic, as well as competitors exploring new ways that can help them generate business successfully.
The ever-increasing need for return on investment and justification of marketing budgets is what has led businesses to use digital channels more than ever before. This form of advertising offers the ability to test highly targeted campaigns through dedicated websites, which measure results in real time, without spending too much money in one go, or going over budget with an ineffective campaign that only wastes your precious resources.
Digital Marketing is extremely powerful today. In the past, a company's website was its most important form of advertising for new clients, but now you can use Digital Landscape to drive lead generation from various mediums such as web page optimisation and microsite builds, with SEO services such as Google Ads or Facebook ads. As campaigns are tracked by data analytics tools which measure ROI on an individual level, this also means that we know how much better each channel works in comparison. So, they're all easy enough to understand without any guesswork involved, when it comes to deciding what type of campaign will work best at generating more leads, from potential clients.
It's no secret that digital marketing is an integral part of the modern business world. It offers a flexible, more cost-effective way to generate new clients and when combined with conversion rate optimization, could be considered one of the most foolproof ways for solicitors like you, who want their success rates increased, in today's market.
We have been working with Solicitors for the past 5 years and in that time, generated thousands of leads, in all areas of Law.
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Recently there have been a number of changes in the way that solicitors market themselves.
In the past, offline marketing was most common but as mentioned above, over recent years online lead generation has grown considerably due to its ease and effectiveness for many businesses across different industries, with little time investment required on their behalf. A clear digital strategy provides clients what they want, which is more clients than ever before.
One of the most important aspects in any successful marketing campaign is research and consultation. We offer all of these to you, which will lead your business towards success with our digital marketing services.
One thing that makes We Are Web stand out from other agencies, are not only bespoke campaigns but also individualised attention and on-point messaging, designed around specific legal needs for clients who want personalisation at its finest.
We work with you to understand your key objectives and outcomes that you wish to achieve through your marketing budget.
We offer guidance as well as the physical implementation, so we can help solicitors like yourself, understand these digital strategies for success in a sustainable way - one client at a time.
As an established firm We Are Web has helped solicitors just like you, grow their revenue streams by designing websites and developing effective online campaigns from scratch.
Digital marketing is important for solicitors because it offers the ability to generate more business in an efficient, cost-effective way. This can be done through conversion rate optimisation (which we will discuss later) which may turn out to be one of your best investments as you grow.
The world of networking constantly evolves, and it's easier than ever before with the rise of social media platforms like Facebook or Twitter; these give solicitors access, not only to target prospective clients, but also help generate new business opportunities.
We take the time to understand your business and what objectives and measurements are important to you. Our bespoke digital strategies are designed to help your business improve both your online presence as well as generate new business. Why not give us a call and see how we could help you succeed online.Give Us a Call
Marketing can be a tough nut to crack for smaller businesses. Solicitors and other professionals often have their hands full with day-to-day operations, leaving them without much time or energy left over after hours, to manage social media campaigns.
It becomes even more challenging when solicitors find themselves lacking resources such as dedicated digital marketing specialists, who know how to best leverage new technology trends such as SEO techniques (Search Engine Optimisation) which will give you better visibility online.
When you work with a digital marketing partner such as We Are Web, you can continue to grow while still getting the best results. Our experts are knowledgeable in all areas of online advertising and development, which ensures that no matter what industry or field we serve, we will provide an insightful solution for you.
“WAW have an outstanding aptitude for detail. Jamie and his team understand the needs of their client’s and this makes them stand out from the other digital marketing agencies. WAW are outstanding digital professionals who punch above their weight”
Speed up your results, harness years of studying lead generation methods”
Guste Stephens, Marketing Manager
With so many marketing agencies out there, it is important that you find the right one for your company. The most significant strengths as an agency are our digital consultation and strategy creation skills, with both legal industry knowledge within lead generation operations in real world business situations.
Our team of professionals is highly qualified and experienced, with many years' worth of invaluable knowledge gained from working directly with Solicitors. We have a Managing Director that has been involved in multi-million pound digital projects, as well as previously working on the board, for a one billion pound business. He was responsible for their success through strategic planning processes which involved online marketing campaigns.
We've gained a unique insight from both our Corporate, Legal and Agency perspectives. This allows us to be more considerate about your needs as an online marketer, while also taking into account how you operate on different levels, so that we can generate the best results for all aspects of your profession - not just digitally, but in terms of logistics such as generating leads and following them up, once your contacted by potential clients through social media channels such as LinkedIn etc.
We take a personalised approach to solicitor marketing. We assess the target demographic for each service area and figure out how we can be in front, at just about every turn, which will help you grow your business quickly.
We know that you're busy and sometimes just don't have time for a consultation session. That's why we offer the No Obligation Introductory Consultation, where one of our experienced team will spend 20 minutes talking to your business about how they can help meet their lead generation needs, through online marketing strategies such as email lists or social media ads. All will be targeted towards specific audiences with relevant interests in order to generate more leads, which means happier clients who come back again. We won't charge anything for this initial conversation (unless there are other services needed).
For any business, the right technology can mean everything. Solicitors need to be on top of their game when it comes down to managing cases and keeping in touch with clients; that's why there are so many different platforms out there for lawyers like you. The most common would likely be either .net or WordPress based software, because they work well integrating into case management systems through CRM (Customer Relationship Management).
Which one should you use? That's a tough decision. Both platforms work equally well for many applications, so it comes down to preference more than anything else. With advances in technology such as WordPress being able deliver static content, it makes everything quicker and easier.
With regards to hosting, a cloud-based provider is more preferable due to the flexible features they can offer. However there are considerations when it comes down to security and having experts who will manage this for you. Many solicitors opt for in house, where we wouldn't always recommend this because of restrictions such as technological updates from their own servers.
It is important to find the right balance between SEO and online marketing. For a solicitor, this means knowing how you want your business to reach potential clients in their geographical area, as well as what keywords will bring you new leads with specific services or needs that match yours; more general than local-based keyword research may be better for smaller solicitors who only have one website, versus those targeting people within close proximity on the same page of Search Engine Results Pages (SERPs).
In order to ensure the success of your website, it is important that you have an effective SEO strategy. Your plan should be tailored specifically for local keywords such as "Solicitors Derby" and optimize content so visitors will stay on-page longer which enables them more time watching videos or reading articles about their needs. The end result being higher conversion rates!
You might be thinking that Conversion Rate Optimisation is an outdated strategy, but the data shows otherwise. One of the most overlooked areas in Web design and Digital Marketing are CRO strategies, which include measured incremental changes to websites on a continuous basis, for better engagement with pages by users who carry out specific actions such as; filling out enquiry forms or clicking certain buttons throughout their visit time.
Here is a perfect example:
A website receives 10,000 visitors per month and has a conversion rate of 2%, this sees the website generating 200 leads per month. By making incremental changes and increasing this to a mere 5% (which is definitely doable) you can more than double the volume of leads coming into the business. This can be achieved with far less expense than raising the budget by the equivalent upgrade to achieve the same outcome.
Although this seems like a no brainer, you would be surprised how often this area of the digital strategy is overlooked. We Are Web are digital engineers who work with data on a daily basis, so CRO makes sense and is a major part of what we do to achieve results.
Google Ads are usually very expensive for solicitors, due to the competitiveness of keywords, but also because they're forced into buying potential leads from various sources. However there is hope - since most lead generators aren't as careful or knowledgeable about branding themselves like a big name company would be these days (they just use whatever tricks work), you can often get better quality leads by using more typical ways that don't cost nearly so much money.
There are ways in which we can build more cost-effective campaigns based on specific keywords and geographical targeting. We also use aspects such as audience type or demographic information, to refine prospective clients, which lowers the cost per click, whilst ensuring leads coming through your website are highly qualified.
If you find yourself spending a lot of time and money on Google Ads, but aren't seeing the results that would make it all worthwhile, we can help! Our team is happy to review your campaign so we can identify what's going wrong.
Social Media Marketing has become a popular method of generating traffic and leads through your website or microsite. Although this form of advertising can be based on social media sites like Facebook, Twitter etc., it is important to have an influential marketing strategy in place if you want amazing results. Don't forget about conversion rates either: make sure there is engagement between all parties involved, so that the viewer becomes a client as quickly as possible, without compromising on quality.
This means that the leads coming through are not necessarily at a more advanced stage in their buying process, but you may need to follow up with them and help turn these prospects into clients, which can take time, but it's better than losing money because you're too eager.
Facebook is the most popular advertising Social Media platform, but it isn't always easy to set up and manage. You have to be creative when designing your ads or they will never work! We Are Web have been creating ads for many years, so know quite a bit about setting them up successfully.
LinkedIn is also a great way to expand your network and get in front of the right commercial client base. With options such as Linkedin Ads, Connector campaigns or publishing articles on behalf of your firm through LinkedIn's platform, can be an all-encompassing marketing strategy for any solicitor looking to grow their business, with modern tools that are proven effective by experts across industries worldwide.
With social media being increasingly competitive it’s important not only to maintain current connections, but also develop new ones. Linkedin advertising allows you to do both!
LinkedIn has a lot of advantages over other social media sites. It's not just a place for networking, but also very good at driving relevant traffic to your business - especially with the help of their paid advertising platform which can be customised based on demographics and interests, listed by potential clients themselves. Using LinkedIn as part-way into lead generation campaigns, will ensure that those who are interested receive more targeted messages from you than others might otherwise see if these were broadcast across all members' timelines, without distinction or preference given towards any one group.
In summary, there are many ways to promote your business and generate leads. The most successful approach is through online advertising channels, with website design being a crucial component for success in this industry where clients expect personalisation from their solicitors at all times of the day or night.
We have been working closely alongside our long list of satisfied solicitors, who were able not only grow, but also maintain client relationships by developing personalised campaigns that helped them funnel prospects straight into enquiries, and we're here now if you need any help!
If you grow, so do we.