Tell us about your project

I consent to receiving marketing communications from We Are Web

Table of Contents


With over 1.5 billion active monthly users, Facebook is one of the biggest consumer audiences anywhere in the world. Whilst the sheer enormity of that number is impressive, it also means that you have to be particularly strategic with the way you go about advertising to ensure you run an effective campaign.

When advertising on Facebook, you’ll want to ensure you aren’t lost in the shuffle of the average person’s increasingly crowded newsfeed. It’s not as simple as just clicking on the ‘Create an Advert’ button if you really want to maximise your advertising potential and have the best chance of converting ads into clients.


How does Facebook advertising work?

Our marketing team are highly experienced in running social media ad campaigns, and they’ll help you to put in place the following key processes to get the most from each Facebook advert that you run.

We provide a personalised process to each and every client we work with, but there are some key stages in each and every Facebook ad campaign process, which we will cover below.

Back to table of contents

Audience Insights

If you understand how to sift through the numbers, Facebook actually provides a lot of useful data that can help you to know your online audience, their interests and how to tap into the most effective advertising points to get your post seen by the most people possible.

Back to table of contents

Budget Strategy

Once you understand your audience, it allows you to build a strategy for when and where you will place your ads, and how much you want to spend on each ad campaign.

We can help you to work out potential return on investment and choose exactly the right course of action to make the most of every pound that you’ve allocated to advertising.

Back to table of contents

Demographic Targeting

Not every ad has to go to your entire audience; you can aim ads at particular demographics and even create two versions of the same ad for different targets. For example, a company selling electrical tools could aim one ad at professional tradespeople and another version at homeowners interested in DIY.

We’ll also make sure your ad links to exactly the right page on your site; converting interest into clients is often about making the process as easy as possible once they arrive.

Back to table of contents

Ad Design

Once you know exactly who you’re aiming at, how much of your budget you’ve allocated and where you want to send them when they click, the final key detail is making sure the actual ad itself is going to catch the eye with the words and images you use.

We have a lot of experience helping people to craft highly engaging ads, which is vital when you’re appearing on a crowded newsfeed and may have a split-second to grab someone’s attention and make your point.

Back to table of contents

How to begin a Facebook ad campaign

Facebook continues to be the most busy and established social media marketplace, but it’s also one that continues to innovate and change rapidly, so we can help you to keep your finger on the pulse in that regard.

Get in touch with us today if you’d like to speak in more detail about how we could help you to plan and execute a highly optimised Facebook advertising campaign that gets the most from your budget.

Back to table of contents

Tell us about your project

I consent to receiving marketing communications from We Are Web

Why Consider Us?

why consider us - image

No Nonsense

We have a no nonsense approach for results, we don’t tie you into long term contracts, our results serves as our long term partnership.


Big Enough to Trust, Small Enough to Care

Big agencies hate us because we care, we are experienced enough to generate results, whilst being small enough to care.


Honesty & Transparency

We think like a client and our honesty is our the favourite thing our clients like about our personality, we act as a Partner not just a supplier.

why consider us - image

Access to Experience & Expertise

You will have direct access to communicate with the experts who have the experience and who actually do your digital marketing.



Digital Marketing is ever changing and so are all the channels within it, we operate flexible ways to work, so our resource and time is focused on what gets you the best results.


Decision Making

Our business was founded by 4 Owner Managers who live and breath digital marketing, we can make decisions fast and


Request your free SEO, PPC, Website & Social Audit

We will get back to you in 24 hours

Fill out your details

I consent to receiving marketing communications from We Are Web

Where would you
like to go next?

Get In Touch