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GA4 Analytics
Audit, Setup, Configuration

Ensure you are receiving the correct data for your website

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Since the switch over from Universal Analytics, we have seen increased confusion in the marketplace. The much more complex GA4 system that has replace UA as confused many businesses both with setup and ensuring the data they are receiving is correct. This is why we have put together our GA4 package to help those businesses out there still rubbing their heads and wondering how they can report and get the data they need to run their website effectively.
Don't suffer in silence any more, call us and have our experts on hand to help you setup your website tracking.
A low down on GA4, Everything You need To know

Well We Say Everything, But Not Quite

Google Analytics 4 (GA4), previously known as "App + Web", is a transformative version of Google’s website tracking system, aimed at responding to changing user behaviors and privacy-driven developments. This article breaks down everything you need to know about GA4, from how it works, the channels it monitors, to how to use it effectively.

The Fundamentals of GA4
GA4 represents a shift from session-based analytics to event-based analytics. In essence, GA4 sees user interactions, such as pageviews, button clicks, or form submissions, as events. By capturing these events, it allows for a deeper understanding of how users are interacting with your website.

Key Features of GA4:

1. Event Tracking:
GA4 has simplified the tracking of user interactions, allowing for more flexibility and customization. It captures events such as page scrolls, video plays, and file downloads automatically.

2. User-centric Measurement:
Unlike Universal Analytics (UA) that focused on sessions, GA4 emphasizes user engagement. It offers Cross-Platform tracking, unifying user journeys across multiple devices.

3. Advanced Analysis:
GA4 includes advanced analysis techniques like path analysis, funnel analysis, and segment overlap analysis, which were previously only available in GA 360, the paid version of Universal Analytics.

4. Predictive Metrics:
GA4 uses machine learning to anticipate future actions users may take, such as the likelihood of them making a purchase.

Channels Monitored by GA4
GA4 effectively tracks data from various channels, providing a more comprehensive understanding of user engagement.

This includes:
- Direct Traffic
- Organic Search
- Paid Search
- Social Media
- Email
- Referral Traffic
- Other Advertising

How to Use GA4 Effectively
To fully leverage GA4, you should consider the following:

Set Up Event Tracking:
Identify the important actions a user might take on your site and set them up as events. This could include form submissions, purchases, or button clicks.

Leverage Predictive Metrics:
Use GA4's predictive metrics to tailor your marketing strategy. For instance, focus your efforts on users who are more likely to make a purchase in the next week.

Use Cross-Platform Tracking:
If your business has both a website and a mobile app, utilize GA4's cross-platform tracking to get a unified view of user behavior.

Make the Most of the Analysis Hub:
Use the reports and techniques in the Analysis Hub to gain a deeper understanding of your users and how they interact with your site.

Invest Time in Learning:
GA4 is quite different from its predecessor, Universal Analytics. Invest time in learning its new features and functionalities to leverage it fully.

GA4 represents a significant shift in website analytics, providing deeper insights into user behavior, and offering more sophisticated analysis tools. By understanding and leveraging GA4, businesses can gain a better understanding of their users and make data-driven decisions to optimize their online performance.

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About Google Analytics 4 properties.

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We appreciate, that CRO can sometimes be expensive which is why we offer a range of services that allow your business to benefit from our expertise.

We have been designed websites for a long time and our web design agency offers a range of website options as well as full end to end Conversion Rate Optimisation programmes, as well as Website audits you can implement yourself and more. Review below some of our services that can help you gain better return on investment from your website.

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We design a comprehensive programme focusing on the audience, user behaviours and optimisation so iteratively improve your website and grow you users, sales, leads and engagement. Use Our Calculator to see how much of a difference we could make.

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Our Website Conversion Audit will provide actionable insights based on your websites data. We take a deep dive into the granular data to find where the weaknesses are in your website and how you can improve them.

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For bespoke campaigns or one off projects ,we can apply our UX design and methods and implement landing pages using our audience discovery methodology. This provides you with highly targeted pages, that will enagge and convert your website traffic.

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We can setup all the necessary tools and utilities to help you monitor your website performance and how people engage with your content.

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