Law firm marketing in 2021

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Law firm marketing in 2021

You've come looking for advice on how to advertise your legal firm better this year and the next one. We can all agree that something significant has altered the way law firms market their services. The COVID-19 epidemic in the United Kingdom had an impact on how legal firms marketed their services.

While it is true that a significant number of UK legal firms have been using digital marketing strategies for years, there is also a sizeable group of law firms that have fallen behind in their efforts to digitally market their businesses.

Between 2020 and now, many legal firms that have previously utilised traditional marketing channels were compelled to adapt and make use of the new digital marketing tools. Law firm's standard lead generating methods and marketing campaigns became less effective almost immediately. Networking events, direct mail, print advertisements in areas like bus shelters, pamphlets, brochures, billboards.

This has led to online networking becoming one of the preferred ways for attorneys and clients to meet. Many non-internet professionals were forced to embrace digital marketing because they had no choice.

Bearing in mind that we're still in the epidemic, which has altered law firm marketing by 2021, it will be critical to understand how to do it properly.

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We'll talk about how to effectively promote your legal firm in 2021. While we continue to believe that traditional marketing methods are important, we feel digital marketing is the most efficient way to assist your law practice achieve its goals in this age.

A research of the top 50 legal businesses in the United Kingdom, which looked at how they were attempting to market their businesses digitally, revealed intriguing findings. This was after researchers attempted to figure out how some of the UK's largest law firms were using digital marketing to grow their businesses.

From the research, it was learned that many well-known UK legal firms are now employing well-known digital techniques to promote their businesses and enhance their online presence, such as the following.

  • Website optimisation
  • Mobile optimisation
  • Content marketing
  • Email marketing
  • SEO
  • Site Accessibility
  • User experience
  • Site speed

Because of this, experts have been looking at the efficacy of these techniques in law firm marketing in 2021. You might pick up a few things from their research that will be extremely beneficial to your legal practice.

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Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

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Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

1. SEO

Most legal organisations in the United Kingdom, according to a survey by Legal Business Marketing, prioritise Search Engine Optimisation. However, about 20% of the polled law firms had a good understanding of how to use SEO for legal firm marketing. Still, experts from law firms that were charged with digital marketing appeared to place emphasis on SEO.

One of the areas we excel in as a dedicated Law firm, digital marketing partner, is the research, consultation and construction of bespoke digital marketing campaigns, designed around specific legal services.

2. Mobile Optimisation

All the 50 law firms studied had their homepages optimised for mobile but not all pages worked well on mobile devices. While this is a step towards tapping the strengths of technology, it may not be enough to just optimise the webpage and leave the service pages.

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3. Accessibility

Even with many legal firms adopting digital marketing methods, many may be missing out on potential consumers due to their websites being inaccessible. As a result of this, you might be able to apply what you've learned in 2021 to help your law firm market effectively. If you could increase online audience access to content and information by ensuring online accessibility to professionals that can use law firm marketing to attract clients, your law practice would definitely stand apart.

4. Content Marketing

As part of law firm marketing in 2021, you might realize the value of content-related activities on websites and social media. Legal businesses are actually utilising digital content marketing strategies on their law firms' sites by creating engaging materials that will help law firms effectively reach potential clients.

Generate Your Own Clients

Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

Rank Your Website

Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

5. Email Marketing

In law firms, email marketing is still a powerful tool that can be used to grow law firm business and gain law firm marketing advantage over other law firms that haven't yet started to use law firm marketing strategies in 2021. The same report showed 83% of responding law firms have an email marketing strategy.

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If law firms in the UK are using law firm marketing in 2021, why not you? To learn more about law firm marketing and how to implement the most effective law firm marketing practices, please contact us.

Generate Your Own Clients

Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

So What Next?

In summary, there are many ways to promote your law firm and generate leads and new business through online advertising and website design. The most successful approach is to harness multiple channels and run campaigns side by side to educate and support each other in funnelling prospects through to enquiry.

We have been working with law firms for many years operating many very successful campaigns, becoming long term digital partners. If you are looking to grow your law firm and increase your presence online, big or small, we are here to offer our knowledge and expertise.

If you grow, so do we.