Local Marketing For Your Law Firm

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Local Marketing For Your Law Firm

You can successfully market your law firm if you learn how to develop unique, interesting content geared toward local potential clients. With the appropriate approach, you may help your legal company website appear higher in search engine results pages (SERPs) when people looking for legal services online. Local marketing for your law firm is essential because most people looking for legal services are doing so online and searching for Law firms within a certain geographical location.

This means you can highly target your potential clients by appearing on local directories, having an optimised Google My Business profile and having a targeted, engaging website.

One of the areas we excel in as a dedicated Law firm, digital marketing partner, is the research, consultation and construction of bespoke digital marketing campaigns, designed around specific legal services.

How We Could Benefit Your Law Firm

Generate Your Own Clients

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Quality Controlled Leads

We have been working with Solicitors and Law Firms for the past 5 years and in that time generated thousands of leads, in all areas of Law.

Let us help your law firm excel online and start generating more business.

Email or call us today on 0151 321 2320 and we will help

Why Local Marketing Matters

It's a good idea to familiarise yourself with the fact that local digital marketing attracts possible clients of your legal practice in the area where you practice. Due to the confidential and sometimes delicate nature of the business, people prefer a more interpersonal approach and so prefer face to face contact. This means that a high number of your clients will likely be from within the surrounding areas.

This also makes it much easier to target from an SEO and paid advertising standpoint, as your website can target terms unique to the area such as "solicitors Standish" for example.

The additional benefit is that from an SEO standpoint the local terms you will be targeted will not be as competitive so should be easier to achieve good results, thus driving more local traffic and leads.

Generate Your Own Clients

Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

Our Partners Love Working With Us

We take the time to understand your business and what objectives and measurements are important to you. Our bespoke digital strategies are designed to help your business improve both your online presence as well as generate new business. Why not give us a call and see how we could help you succeed online.

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Rank Your Website

Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

How can I Utilise Local Marketing For my Law Firm?

It is simple to employ regional marketing tactics to assist your legal business in reaching its goals and objectives. The most important thing to remember here is that you should localise the majority of your website pages. If other solicitors are doing it, this suggests they'll be encouraging more of the local business than your website does currently.

Learn how to create a website that has local features on most pages to attract local customers, or locate a specialist who can assist you. "Practice area," "detailed law pages," and "case results" are examples of the area of websites where you may add local material. We understand though most solicitors are not website designers so it can be much easier to employ an agency that can create content and pages for your website that will generate new business.

Consider the following local marketing strategies for your law firm:

1. Including local markers to your website page titles and headers

Relevance is crucial in local marketing for lawyers. If a customer can tell from your legal firm's website that it has information relevant to their location, then this is a good first step.

The majority of internet users look for law firms online by looking at the website's title and/or header, which is why they are often the first elements seen. Also, because local keywords in titles or headers count as the most relevant search results, using them might help clients locate your site more quickly. When seeking legal services, a client is far more likely to turn to a local business.

Don't Just Take Our Word For It

“WAW have an outstanding aptitude for detail. Jamie and his team understand the needs of their client’s and this makes them stand out from the other digital marketing agencies. WAW are outstanding digital professionals who punch above their weight”

Marketing Manager,

Speed up your results, harness years of studying lead generation methods”

Guste Stephens, Marketing Manager

2. Using geo-specific capabilities on your website or app

Mentioning your office location is often the first step of any legal service. In order for customers to find you, it should be easily accessible from all pages of your internet site and should be part of your main navigation bar.

3. Having a mobile website or app

It is now always best to have a website and/or app for your law practice, since having one can help contribute to better local SEO and you never know what device the customer will search on. Being mobile optimised offers an improved user experience which makes it much more likely that customers will use your legal service more often.

4. Optimising Your Local Business Listing

In order to improve local SEO, it's important to optimise your Google My Business page. This could be the primary way in which clients discover your business online, which means that you must ensure it is as accurate and detailed as possible.

Generate Your Own Clients

Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

Rank Your Website

Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

5. Using Google My Business

With an optimised page on Google My Business, your law practice will be included in local searches for the associated keywords which are search by potential customers, increasing your visibility online.

6. Listing on Legal Directories

While many directories are not as important as they once were, there are still some that have a high domain authority for local SEO purposes which you should be using to your advantage.

7. Using LSI keywords

There are thousands of synonyms and near-synonyms across the English language. These are often referred to as "Latent Semantic Indexing" (LSI) keywords. Using these in your website content could help increase the relevancy of your web pages and thus improve local SEO.

8. Using local information in your body text

Your website's body text offers you many options for including local content. You may give specific information about cities, facilities, and amenities in your region. Consider local courthouses, hospitals, police stations, landmarks, and other relevant local knowledge for your clients.

This sort of location marketing allows you to tailor your website's content to reflect the experience of potential clients in the region where your legal practice is based. You have a better opportunity to establish a rapport with possible local customers and earn their confidence.

9. Adding images, maps and other multimedia to your website pages

To appeal to local clients, include some multimedia from your region in the pages with your professional work. You could include a photo of the court or a map of the area surrounding your legal practice as an example. Multimedia will have an impact since local consumers will feel they have a deeper connection with their lawyer firm because of it.

10. Utilising Social Media

With social media playing an increasingly important role in many people's lives both professionally and personally, it makes sense to utilise Facebook, Twitter and other social media platforms as part of your local marketing strategy.

Generate Your Own Clients

Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

Rank Your Website

Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

11. Setting up a blog

Creating a blog for your website makes it more informative, engaging and entertaining which will encourage customers to visit often. If the content is interesting enough then it might even go viral, resulting in widespread exposure that can have fantastic results for your legal company.

12. Publishing articles

Publishing articles that are relevant to your practice is an excellent way of positioning yourself as a thought leader in your industry and it could attract new clients who are searching online for the specific subjects you have written about.


In conclusion, there are many different methods to optimising for local law firm marketing and just applying a few of these will help with your online exposure. IF however, you want to really beat your competitors to those all-important customers, consider hiring a digital marketing agency who can support you and your law firms growth.

So What Next?

In summary, there are many ways to promote your law firm and generate leads and new business through online advertising and website design. The most successful approach is to harness multiple channels and run campaigns side by side to educate and support each other in funnelling prospects through to enquiry.

We have been working with law firms for many years operating many very successful campaigns, becoming long term digital partners. If you are looking to grow your law firm and increase your presence online, big or small, we are here to offer our knowledge and expertise.

If you grow, so do we.