New trends in law firm marketing

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New trends in law firm marketing

Between 2017 and 2021, the UK legal industry has experienced pressures brought on by the uncertainty of Brexit and the COVID-19 pandemic.

Since 2017, legal firm marketing has been attempting to develop new methods to interact more effectively with organisations and clients in a time of political and economic upheaval owing to the EU's impending withdrawal. During this period, law firms have developed several strategies to continue operating successfully.

Things didn't get any better after that, because by the end of 2019, the epidemic had reached the United Kingdom severely affecting how legal firms did business. This persisted throughout much of 2020.

All of these disruptions and demand have forced UK law firms to seek methods to meet their clients' legal demands.

It's easy to see that last year's Brexit, COVID-19, and other contemporary issues and developments in the UK legal sector have resulted in certain marketing patterns among law firms this year. In 2021, we'll examine some of the most important changes in the legal industry.

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1. Reliance on technology has increased for both clients and law firms

Before the pandemic, many lawyers/solicitors used technology to communicate with each other, but after COVID-19 limitations were imposed, a large number of legal firms continued to conduct physical meetings. Due to COVID-19 restrictions, everyone is more knowledgeable about technology these days.

The following are the findings of a study published in 2021:

  • 50% of customers are more at ease with technology
  • 52% said that technology usage has increased.
  • According to 58%, technology is now more essential to them than it was before the epidemic.

One can easily see how this shift demonstrates the adaptation by both firms and consumers, as they attempt to mold the delivery and expectations of services supplied.

More solicitors and clients are now able to appreciate the technologies like video conferencing. Clients and lawyers have been able to save time, energy, and money by allowing them to connect face-to-face at their leisure. This is the flexibility that has led to an increase in the use of technology among law firm marketing companies in 2021.

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2. The need and opportunities to improve client experience has increased

Even in the aftermath of Brexit and COVID-19, the legal industry in the United Kingdom continues to distinguish itself internationally. This has prompted almost all law firms in the country to invest more this year in client experience than previously. Expect laws firms to become more practical, accessible, and personable. Law firms have invested more time and effort into a better web design offering more interactive experiences and better ways to generate leads.

Law firms have developed a variety of online tools to improve law firm websites, such as live chat. This is a service that law firm marketing companies will regularly offer since their objective is to provide law firms with a better way to reach out and interact with clients/customers.

In 2021, law firms are utilising law firm marketing companies that help them streamline processes. This has created new jobs, which law firms are investing more in to improve client relations.

One of the areas we excel in as a dedicated Law firm, digital marketing partner, is the research, consultation and construction of bespoke digital marketing campaigns, designed around specific legal services.

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3. Content marketing is still relevant for law firms in 2021

It is no secret that law firms in the UK have been utilising law firm marketing companies to create and distribute content such as blogs, videos, or podcasts. This has not changed much in 2021; law firms know that content marketing is an excellent way for them to attract customers and help retain them in a crowded marketplace.

In 2021, law firms are still utilising law firm marketing companies to deliver the right content about their brand message. The law firm can use a law firm marketing company to help create a brand image and boost their web presence by efficiently creating useful and engaging content for current clients/customers and people in general.

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Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

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Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

4. Technology adoption is advantageous to law firms looking to improve client experience

Through the lockdowns and other COVID-19 restrictions, legal firms that used technology were better equipped to transition to remote online working environments. This gave them an advantage over legal businesses that didn't use technology in terms of delivering legal services. As a result, more law firms are adopting technology to enhance client experience and gain a competitive edge.

5. Every law firm should consider virtual legal services

Virtual connections with their lawyers/solicitors are likely to become more popular, even after the epidemic has passed. Legal professionals, on the other hand, are better prepared for video conferencing and other forms of internet communication as well as paperless billing. As time goes on, this more flexible, secure, and convenient way of delivering legal services is predicted to develop.

Generate Your Own Clients

Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

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Take control of getting more clients. Email or call us today on 0151 321 2320 and we will help you improve your online presence.

6. Globalisation of the legal market

Since the referendum in 2016, we've seen around 80% of UK legal firms seeking foreign legal assistance. The somewhat perplexing period leading up to Brexit provided a few concerns. According to a survey published this month, 47% of UK businesses are committed to international legal services. Many have established themselves in European and American markets.

Here are some of the most important trends impacting how legal firm marketing is done:

  • Increase in the need for quality and accessible content
  • Long-form video content
  • An increased focus on local search and brand presence
  • SEO
  • Social Media usage

Many law firms are now searching for competent web design and development firms to assist them with the items listed above and more for their businesses.

The last few years have been difficult for anybody attempting to do legal firm marketing. The difficulties, pressures, mayhem, and uncertainty have helped those in the legal sector to change.  The law firm marketing process itself has seen a significant change. Some law firms are still trying to catch up with the changes, but they're starting to realise that this is their opportunity to improve law firm websites and their overall online marketing strategy.

If you are looking at how to improve your digital strategy, why not speak to one of our experts on 01513212320 or email hello@weareweb.com

So What Next?

In summary, there are many ways to promote your law firm and generate leads and new business through online advertising and website design. The most successful approach is to harness multiple channels and run campaigns side by side to educate and support each other in funnelling prospects through to enquiry.

We have been working with law firms for many years operating many very successful campaigns, becoming long term digital partners. If you are looking to grow your law firm and increase your presence online, big or small, we are here to offer our knowledge and expertise.

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