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When it comes to paid advertising options, a smart PPC campaign is still one of the most cost-effective methods your business can employ. You can get more bang for your buck – or pound – with prime placement on search engines where you only pay if a user clicks on your ad and heads to your page.

Even better – and we know how important this is to business types – you control the purse strings. You have full control of how much you’re willing to pay for each click, as well as total budget allocation per day/week/month. Cost-per-click is determined by the keywords you choose, which we can advise on.

There’s a reason Google is now the by-word for an internet search, and it’s not just because nobody asks Jeeves anymore. With over 1.2 billion regular users and 3.5 billion searches a day – that’s 40,000 PER SECOND – Google dominates worldwide. In the UK, over 90% of online searches are through Google.

How does a PPC campaign work?

The most used PPC platform is Google AdWords, made up of Search, Display, Remarketing & Shopping:

  • Search Advertising: Placing sponsored results to appear atop the Google listings for a chosen keyword.
  • Display Advertising: Text, still and/or moving image ads on third-party sites such as industry blogs.
  • Remarketing: Targeted advertising at users who’ve already visited your site.
  • Google Shopping: Being displayed as an online seller when users search for a particular item.

You can consider a similar ad model with Bing, which may have lower volume, but is emerging, with a 25% yearly increase.

For many industries, it offers quality leads, less competition and cheaper rates. To find out more about the processes involved with these PPC methods, check out our page on Google & Bing Ads.

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Paying for placement, traffic, leads and sales is a big step to consider, so you’ll want to go in prepared. We’ll use our targeted data to help plan your exact campaign and budget, looking at key questions like:

  • Is there a market for us on Google and/or Bing?
  • How much budget will we need to spend?
  • How much traffic would I expect for that?

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What if my last PPC experience was a disaster?

This is what we’ve heard from several clients who have gone on to have successful PPC campaigns with us. The problem isn’t with PPC, it’s with individuals and agencies who think they can wing it and just throw money at a campaign to guarantee a quality ROI. That’s a bit like saying that throwing a load of paint at a wall is going to get you a Picasso.

We may not know much about painting, but thankfully we know paid advertising, and have helped more than a few clients who’ve been burned in the past to turn their next PPC campaign into something beautiful. By which we mean it brought in quality leads and sales that earned them many times their original investment.

We can extensively research your specific market – yes, we actually have team members who love extensive research – to offer projections into whether Google and/or Bing Ads could be profitable for you. PPC can be used short-term or long-term, depending on budget and business needs.

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Begin your new PPC journey today

We have helped many clients to utilise paid ads to grow their business quickly while we also begin to grow your SEO more naturally over time.

Get in touch today to talk to us about how we could execute a highly optimised paid ad campaign that fits your budget. You can call us on 0151 321 2320 or message us via our Contact form to let us know more of your paid advertising needs.

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Tell us about your project

I consent to receiving marketing communications from We Are Web

PPC Overview

Our PPC team here at We Are Web use the imaginatively coloured (and less imaginatively named) PPC Wheel to expertly audit our clients’ PPC needs. We’ll plan every stage to get the most for your spend.

We provide this process to each PPC client, considering all of the key factors that may affect your ad campaign/s and communicating it to you through informative and streamlined reports.

Planning & Competitor Research

Market and competitor research
Keyword research
Competitor audit


Optimising ad groups & campaigns for higher conversions
Bid management
New keywords
Negative keywords

Keyword Strategy

Decide upon which keywords to use and which pages to target
Keyword strategy
Target creation

Ad Copyrighting

The creation of ads both text and visual
Ad creation
A/B split test ads


Display ad creation
Targeting set up
Social retargeting

Tracking & Reporting

Google analytics goals
Reporting dashboard

Some of the company we keep

We Review All Routes To Market

Full Integrated Digital Marketing

With digital trends moving quicker than ever, you’ll want a digital partner equipped to match that pace. We’ve packed our running shoes – metaphorically speaking – ready for all the key marketing channels.

We offer a range of flexible and fluid strategies that are tested, re-tested and then tested again.

Here are the core digital marketing services we current apply our blend of creativity and science to.

    • Google Adwords
    • Bing Ads
    • Google Shopping
    • Mobile
    • Video
    • Web Design
    • Data Tuning
    • Tracking & Reporting

Accreditations & Platforms

  • Google Partner Logo
  • Google Adwords Logo
  • Google Shopping Certified Logo
  • Bing Ads Logo
  • Visual Website Optimizer Logo

Convert More Traffic Into Sales

We work with you to improve your website and any other connection points with your customers. Maximising your conversion rate, loyalty & profitability.

Reporting and Tracking

Reporting & Tracking

We are a completely transparent PPC agency, we use a system called Basecamp which reports our actions, key achievements and ultimately gives you visibility of what we are doing.

This ties into our upfront quarterly strategy, we produce this so you can see where we are going next and what our targets are. We also use a system called Supermetrics to report the exact information you need. Supermetrics takes data from Google Analytics and other platforms and combines the information so you have a clear view of how your advertising channels are performing.

We use Supermetrics to report to you exactly what’s relevant & needed to make clear business decisions

Why Consider Us?

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No Nonsense

We have a no nonsense approach for results, we don’t tie you into long term contracts, our results serves as our long term partnership.


Big Enough to Trust, Small Enough to Care

Big agencies hate us because we care, we are experienced enough to generate results, whilst being small enough to care.


Honesty & Transparency

We think like a client and our honesty is our the favourite thing our clients like about our personality, we act as a Partner not just a supplier.

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Access to Experience & Expertise

You will have direct access to communicate with the experts who have the experience and who actually do your digital marketing.



Digital Marketing is ever changing and so are all the channels within it, we operate flexible ways to work, so our resource and time is focused on what gets you the best results.


Decision Making

Our business was founded by 4 Owner Managers who live and breath digital marketing, we can make decisions fast and


Where would you
like to go next?

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