When it comes to paid advertising options, a smart PPC campaign is still one of the most cost-effective methods your business can employ. You can get more bang for your buck – or pound – with prime placement on search engines where you only pay if a user clicks on your ad and heads to your page.
Even better – and we know how important this is to business types – you control the purse strings. You have full control of how much you’re willing to pay for each click, as well as total budget allocation per day/week/month. Cost-per-click is determined by the keywords you choose, which we can advise on.
There’s a reason Google is now the by-word for an internet search, and it’s not just because nobody asks Jeeves anymore. With over 1.2 billion regular users and 3.5 billion searches a day – that’s 40,000 PER SECOND – Google dominates worldwide. In the UK, over 90% of online searches are through Google.
The most used PPC platform is Google AdWords, made up of Search, Display, Remarketing & Shopping.
- Search Advertising: Placing sponsored results to appear atop the Google listings for a chosen keyword.
- Display Advertising: Text, still and/or moving image ads on third-party sites such as industry blogs.
- Remarketing: Targeted advertising at users who’ve already visited your site.
- Google Shopping: Being displayed as an online seller when users search for a particular item.
You can consider a similar ad model with Bing, which may have lower volume, but is emerging, with a 25% yearly increase. For many industries, it offers quality leads, less competition and cheaper rates.
How do I know if PPC is right for my business?
Paying for placement, traffic, leads and sales is a big step to consider, so you’ll want to go in prepared.
We’ll use our targeted data to help plan your exact campaign and budget, looking at key questions like:
- Is there a market for us on Google and/or Bing?
- How much budget will we need to spend?
- How much traffic would I expect for that?
- How many leads/sales could I expect?
What if my last PPC experience was a disaster…
This is what we’ve heard from several clients who have gone on to have successful PPC campaigns with us. The problem isn’t with PPC, it’s with individuals and agencies who think they can wing it and just throw money at a campaign to guarantee a quality ROI. That’s a bit like saying that throwing a load of paint at a wall is going to get you a Picasso.
We may not know much about painting, but thankfully we know paid advertising, and have helped more than a few clients who’ve been burned in the past to turn their next PPC campaign into something beautiful. By which we mean it brought in quality leads and sales that earned them many times their original investment.
We can extensively research your specific market – yes, we actually have team members who love extensive research – to offer projections into whether Google and/or Bing Ads could be profitable for you. PPC can be used short-term or long-term, depending on budget and business needs.
Begin your new PPC journey today
We have helped many clients to utilise paid ads to grow their business quickly while we also begin to grow your SEO more naturally over time.
Get in touch today to talk to us about how we could execute a highly optimised paid ad campaign that fits your budget. You can call us on 0151 321 2320 or message us via our Contact form to let us know more of your marketing