The Importance Of Improving Your Website

If you have a website for your business, website improvement is extremely important in order to keep up with the rapidly changing digital trends. Whether you are providing information, designing books or teaching people to play the piano, website improvement is vital.

For improvements to happen, there are several things that should be taken into account.

Web Design

Your website homepage and service pages require quality content and visually appealing design elements, in order to encourage new and repeat visitors to your site.

Visitors also need to be able to navigate through the website easily on both desktop and mobile devices, so they can find exactly what they are looking for.

By improving your website navigation, you enhance your visitor's satisfaction, in terms of website speed and content.

If you are looking for a new website, looking for a complete redesign of your current site, or even looking to make your current site mobile friendly, it is important to use certain elements to help your visitors. These can be design assets like custom illustrations, video testimonials (where possible), or striking call to action buttons. Other considerations include meta descriptions, standard language, whilst avoiding white space, complicated animations, negative space, stock photos and slow loading sites.

Website Traffic And Search Engines

In order for website traffic to increase, you should offer a website that people want to share with their friends and recommend it to others either by social media sites, desktop or any type of mobile device.

Through website sharing and website reviews, more potential customers will visit your site, helping to increase organic traffic. If the web pages are relevant and informative, visitors will find exactly what they are looking for, increasing the chances of them getting in contact, via your contact page and ordering from you.

The website should be Google friendly and state key information, which means having quality website content, website speed and website design. For website traffic to increase you should have the following three elements:

  1. Website Performance Optimisation
  2. Website Content Improvements
  3. Search Engine Optimisation

If you are confident using google analytics, have a read through the stats and put together some improvement ideas and a content management system to improve your website, if needed.

Page Speed

Using a website speed tool to test your site's load time, is an effective way to increase and improve your site. By improving your website's desktop and mobile speed, you may enhance promotion and click through rates, via search engines. Websites should also look good and function optimally on all devices. Webmaster tools are also an important improvement tool, which allows you to check errors and page load time problems.

Content

Website content makes it easier to find your website in search engines. This makes a huge difference towards increasing lead generation and conversion rates. Good website content should contain relevant keywords and phrases for improved website optimisation benefits. Targeting the right audience is key here, so an SEO strategy is a must to maximise traffic and user interaction. Improving website content on your home page or landing page, will lead to increased website traffic and may improve website ranking in search engines.

As you can see, there are several aspects that should be taken into account in order to improve your website:

  1. Website visitors (encouraging them, giving useful information and easy navigation)
  2. Website speed and finally...
  3. Search Engine Optimisation (SEO)

If you would like more information on website improvement and site structure, please contact us today!