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The long-term objective was for Creative Play to generate more traffic, leads, and ultimately sales, directly through their website. The website benefited from an in-depth SEO strategy, including edits to site structure and content. Keyword rankings saw a major increase, for example the keyword ‘playground equipment’ going from position 45 to regularly being in the top 5.
We added a range of design features to the site to improve the user experience, including a bespoke quotation system, a playground builder tool and the ability for a user to search case studies by location to find examples of nearby Creative Play projects.
293% increase in annual organic traffic
125% increase in annual digital leads
226% increase in PPC conversions
“The team at We Are Web have done everything we’ve asked of them, helping us to achieve a major increase in the amount of business we bring in through our website.”