Case Studies

Creative Play

Web Design & Development, Digital Marketing

Moon to show progression

Creative Play, as one of the leading custom playground designers and installers in the UK, arrived to us as a company with a strong track record and a highly creative brand. They tasked us with increasing their online presence so that more people could see the quality of their range of playground equipment options.

The long-term objective was for Creative Play to generate more traffic, leads, and ultimately sales, directly through their website. The website benefited from an in-depth SEO strategy, including edits to site structure and content. Keyword rankings saw a major increase, for example the keyword ‘playground equipment’ going from position 45 to regularly being in the top 5.

We added a range of design features to the site to improve the user experience, including a bespoke quotation system, a playground builder tool and the ability for a user to search case studies by location to find examples of nearby Creative Play projects.

Website Optimisation

More user friendly

Increase conversions

Better mobile experience

The Results
over 24 months
Jan - July (year on year) Organic Traffic
Organic Engagement Rate Increase
Over 200%
Increased Organic Conversions
Average Engagement Time Increase
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Jamie Carter
Managing Director

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