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Creative Play

Creative Play, as one of the leading custom playground designers and installers in the UK, arrived to us as a company with a strong track record and a highly creative brand. They tasked us with increasing their online presence so that more people could see the quality of their range of playground equipment options.

The long-term objective was for Creative Play to generate more traffic, leads, and ultimately sales, directly through their website. The website benefited from an in-depth SEO strategy, including edits to site structure and content. Keyword rankings saw a major increase, for example the keyword ‘playground equipment’ going from position 45 to regularly being in the top 5.

Key Facts


We added a range of design features to the site to improve the user experience, including a bespoke quotation system, a playground builder tool and the ability for a user to search case studies by location to find examples of nearby Creative Play projects.


Digital Marketing
Facebook Ads
Google Ads


293% increase in annual organic traffic
125% increase in annual digital leads
226% increase in PPC conversions

More Details

What Our Clients say...

“The team at We Are Web have done everything we’ve asked of them, helping us to achieve a major increase in the amount of business we bring in through our website.”

David Esser Director, Creative Play

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