Increasing User Engagement
It soon became apparent that The Insolvency Experts were not receiving the ideal traffic to their site, either through SEO or PPC. The majority of their traffic was from individuals having problems with bailiffs, which is not a service they offer but took up previous Google AdWords budgets and providing false data. We immediately rectified this with clear information across the site, as well as making a number of targeted changes to the paid advertising strategies put in place by previous advice they received. We also improved the design and UX of the site in order to point visitors in the right direction and increase the number of leads. We optimised all written content, page structure and internal linking across the site for SEO benefit and saw a number of keyword ranking increases across their focus areas of Administration, Liquidation, CVAs and general insolvency terms. All of these features combined to increase traffic and leads considerably.
