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The Insolvency Experts

The Insolvency Experts was one of our more challenging projects as the sector itself, as well as competitive, it also has negative connotations to the user who we wanted to enquire due to the services nature. We tackled this through a combination of message and layout testing to make the service more appealing to the audience, as well as using targetted SEO content to drive targetted traffic to the the website.

To Increase the volume of leads within the Administration / Liquidation sector

Key Facts

approach

Redesign and build of a lead generation focused website, with accompanying digital marketing campaigns

SERVICES

Digital Marketing
SEO
Hosting
Web Design & Development

RESULTS

133% increase in annual organic traffic
309% increase in annual digital leads
70% decrease in PPC cost-per-lead

More Details

Who are the Insolvency Experts?

The Insolvency Experts are part of one of the largest accountancy firms in the North West, with their team operating as insolvency practitioners and aiding companies across the UK with both insolvency and business recovery, whether through restructuring, Administration or Liquidation.

Who are the Insolvency Experts?
Who are the Insolvency Experts?

Increasing User Engagement

It soon became apparent that The Insolvency Experts were not receiving the ideal traffic to their site, either through SEO or PPC. The majority of their traffic was from individuals having problems with bailiffs, which is not a service they offer but took up previous Google AdWords budgets and providing false data. We immediately rectified this with clear information across the site, as well as making a number of targeted changes to the paid advertising strategies put in place by previous advice they received. We also improved the design and UX of the site in order to point visitors in the right direction and increase the number of leads. We optimised all written content, page structure and internal linking across the site for SEO benefit and saw a number of keyword ranking increases across their focus areas of Administration, Liquidation, CVAs and general insolvency terms. All of these features combined to increase traffic and leads considerably.

What Our Clients say...

We Are Web are outstanding digital professionals. If you’re looking for an agency to take your business to the next level, their marketers are a great hire for any job

Jason Elliot Head of The Insolvency Experts

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