This web design project was underpinned by a combination of content strategy and intense analysis of the users journeys. Once the core audiences for the site were identified we started mapping out how they achieved their desired goals. With this framework established we set about bringing it to life with a helping of modern design. This coupled with digital marketing has seen the site grow from strength to strength.
Style & User Experience
Fortunately Medicash already had a great palette and brand guidelines to work with. This allowed us to quickly bring the essential elements of the site to life. Using relevant photography, and crisp accent colours we established striking Calls to Action on the pages where we knew they would resonate with the users. All together, this made the site a much more rewarding and pleasant experience.
Development & Delivery
Medicash needed a robust platform to serve the high daily traffic to their site. Building the site out on WordPress gave us leverage to not only give great user features but also allowed us to serve the pages with the speed and efficiency that Google demands today. SEO and visibility are important in any of our web development, but for Medicash it was crucial.
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