When Reality Training approached us a year ago they were struggling with both attracting relevant user traffic to their website, as well as generating enquiries online. We were tasked with increasing overall traffic through key pages, promoting the brand and the range of training programs supplied by Reality training. This was with a view to generating new business through the ranking of popular training program pages. This was to be achieved using SEO and organic traffic as the primary channel.
As the site was only ranking in Google for their Brand we needed to improve the overall visibility of the website in Google. After analysing existing website traffic, page architecture, navigation and how Google had already indexed the website, we chose to restructure the complete training pages hierarchy so as to increase indexability and relevance around specific themed silo’s. This coupled with the improvement of the core web vitals, Technical SEO improvements, extensive onpage optimisation, internal and external link building, we built a strategy that saw new pages being re-indexed weekly, increasing overall exposure. We then doubled down on specific keyword groups, to help push select terms higher up the rankings and thus increasing relevant organic traffic. As well as the SEO we also consulted and implemented different routes and “Calls To Action” creating a platform to capture leads within the sub pages and to aide website conversion. Although fundamental changes were made to the website we saw a far better uptake of pages and have now pushed some of the key terms to number one position, with many more situated on page one results.