Improve your perform with data
By methodically testing different versions of a page or process, making incremental changes, Conversion Rate Optimisation or CRO attempts to increase the likelihood the user will enquire or purchase.
With CRO, you can generate more leads as well as sales without actually spending more money on website traffic. You might want to compare CRO to SEO.
Search engine optimisation (SEO) aids in getting your website traffic and in turn reach the target audience.
CRO on the other hand helps in converting the consumers reached with the help of SEO into paying customers. Some known ways CRO works include focusing on reducing friction in the funnel of your traffic and improving the value of what you offer.