With LinkedIn campaigns we target individuals from specific niches, to connect to and drop feed messages with a view to securing qualified leads within specific target markets. This is completed on an ongoing basis with a certain volume of connections being made each day.
These campaigns can be fully managed and we can arrange meetings and appointments on your behalf. We expect to connect and contact between 30-50 people per day promoting your services.
The second option with LinkedIn, is paid advertising
. This operates in much the same way as Google Ads
and as in that, you set up to target a specific audience type and job role. The ads are then show to them within the LinkedIn platform. This can work well for niche services that are supportive in nature, but can also work well for many other business types.
The LinkedIn platform is a robust landscape hosting many businesses and users so makes an excellent platform for B2B marketing.