From a general social interaction perspective, LinkedIn may not be as popular as the other major social media platforms, but from a Business-to-Business perspective, it has the potential to be the most effective of all the social platforms.
We have experience in running targeted campaigns on LinkedIn that have seen our clients receiving several major enquiries in a single day, in some cases booking tens of thousands of pounds worth of work. So, how do we go about that? It’s through utilising LinkedIn campaigns for our clients.
You’ll likely be wondering what the key aspects involved in a LinkedIn campaign are, and whether it would be useful for your business. The second question would involve a conversation on your specific industry and company aims, but for now here’s an overview.
We usually expect an initial acceptance rate of around 55%, but this depends on what industry is being targeted amongst other factors. We’ll hope that as many of those connections turn into responses, but our standard expectations would be as follows:
Messages Sent: 550
As mentioned previously, we’ve seen LinkedIn campaigns yield some fantastic results for some of our clients in the past, a platform that’s ideally placed to make the kind of business connections that can lead to large purchases and/or ongoing projects. It can also lead to forging the kind of professional links that may allow you to source services that will improve your business.
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