Effective Mobile SEO
The best principles for effective Mobile SEO include:
Prioritise Your Content
the way the content is arranged and displayed on mobile is different to a computer screen, from where the eye is drawn to how easy things are to engage with on a much smaller screen. It’s worth thinking through exactly what a user will encounter as they scroll through each page.
Make it Easy to Convert
whether you’re trying to sell a product, get a client to enlist you for a service, contact you for more details or simply to follow you on social media, each page needs to be thought through in terms of converting on its aims. If it takes more than a couple of finger taps, most won’t bother.
Keep Your Layout Simple
by all means make your site as visually engaging and deep with quality content as possible, but don’t over complicate the mobile user experience. It’s one thing to engage a complicated site when sat at a laptop, but many phone users will first encounter your site while walking down the road or stood on a crowded train, so it needs to deliver the goods within seconds of their arrival.
Designed for Fingers & Thumbs
navigating a site with your fingers and thumbs is a different experience to using a mouse and screen. You’ll need to design your site with this in mind, as well as thinking about the fact that mobile users will need a site that displays well in portrait and in landscape.
Features Unique to Mobile
there are certain features which work much more seamlessly on mobile, from links to apps, through to features such as offering a QR reader through the phone camera, there are all sorts of additional facets you can employ for the mobile-version of your site, and maybe some you cut.
you’ll need to make sure that you’ve optimises your site’s performance so that the mobile-version can render swift results for the users who are navigating it and the search engines who will be analysing it. Slower load speeds can lead to a much higher bounce rate, as users navigate away from a slow page even quicker when using mobile as they’re usually on the move.
you’ll also want to ensure all of your mobile URLs are viewable on mobile, as Google won’t show them in their results unless they’re compatible with the relevant mobile mark-up standards.