Mobile SEO

 

With over 60% of all online searches now happening on mobile phones, it’s quite simple; if you’re not optimising your website and content for mobile, then you’re going to lag behind.

We have extensive experience on building websites that are fully-responsive for mobile, offering web build packages that will essentially provide you with two versions of the same site, in the ideal form for the platform on which they will be engaged with. This will set you apart from those who don’t have it.

Effective Mobile SEO

The best principles for effective Mobile SEO include:

Prioritise Your Content
the way the content is arranged and displayed on mobile is different to a computer screen, from where the eye is drawn to how easy things are to engage with on a much smaller screen. It’s worth thinking through exactly what a user will encounter as they scroll through each page.
Make it Easy to Convert
whether you’re trying to sell a product, get a client to enlist you for a service, contact you for more details or simply to follow you on social media, each page needs to be thought through in terms of converting on its aims. If it takes more than a couple of finger taps, most won’t bother.
Keep Your Layout Simple
by all means make your site as visually engaging and deep with quality content as possible, but don’t over complicate the mobile user experience. It’s one thing to engage a complicated site when sat at a laptop, but many phone users will first encounter your site while walking down the road or stood on a crowded train, so it needs to deliver the goods within seconds of their arrival.
Designed for Fingers & Thumbs
navigating a site with your fingers and thumbs is a different experience to using a mouse and screen. You’ll need to design your site with this in mind, as well as thinking about the fact that mobile users will need a site that displays well in portrait and in landscape.
Features Unique to Mobile
there are certain features which work much more seamlessly on mobile, from links to apps, through to features such as offering a QR reader through the phone camera, there are all sorts of additional facets you can employ for the mobile-version of your site, and maybe some you cut.
Speed Optimisation
you’ll need to make sure that you’ve optimises your site’s performance so that the mobile-version can render swift results for the users who are navigating it and the search engines who will be analysing it. Slower load speeds can lead to a much higher bounce rate, as users navigate away from a slow page even quicker when using mobile as they’re usually on the move.
Intelligent URLs
you’ll also want to ensure all of your mobile URLs are viewable on mobile, as Google won’t show them in their results unless they’re compatible with the relevant mobile mark-up standards.

With all of those factors taken into consideration, we can help you ensure that your company’s website is fully mobile-optimised and ready to take advantage of the most commonly experienced platform by web users. There are a range of services on offer, so whether you want mobile optimisation as a standalone service, or as part of a wider package, please get in touch with us today to discuss the process in detail.

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