When it comes to getting you the increased engagement and online traffic that you’re looking for, determining the right type, volume and quality of keywords you should be targeting is, well, key.
Providing the most effective presence and best return on investment for your business’ online budget will be built in large part around properly understanding the keywords and terms you should target, and then building you a bespoke strategy to get you the best placement on these terms. That’s where we come in.
Building the right keyword strategy for your company is a multi-faceted approach that is influenced by an understanding of both your specific business and your wider industry as a whole. Whether we’re designing you a new website and factoring it into the category structure of the site, or we’re creating content for you to market across your website, or we’re running a PPC advertising campaign for you, or all there, they’ll each factor in the insight we gain through our keyword research. When seeking out the most necessary and most effective keywords to really get the most out of your budget, we’ll consider some of the following key factors:
With all of these factors at play, we’ll use the keyword strategy to initially add content to your website and/or begin a paid advertising campaign, whilst long-term we’ll reference new monthly keywords from analytics, keyword research, Google Adwords and search console data to find new keywords to create content for and target with link building.
We’ve developed a high degree of insight into keyword research over the years, and while it’s not an exact science, we can give you the best possible chance of generating quality leads by targeting the ideal search terms for you. Whether you have an in-depth knowledge of the keywords you want to target, or you’ve never heard of keyword targeting before, we’ll be able to work with you to build a specific plan for your company. If you’d like to speak to us about this area of our work in more detail, please get in touch today.
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