You can believe us when we say that link management is absolutely crucial to any business that wants to thrive in SEO terms. But what is it?
Link management is based around securing your website’s SEO. You’re probably familiar with the fact that websites can be hacked for information, but your website can effectively be hacked in SEO terms, with hackers or even competitors causing your site to be penalised by building links to your website that are intentionally bad or unethical links with no relevance. We can help to prevent this.
Google offer a range of management tools that have the ability to rescue your website from this sort of situation if it happens, but they can sometimes damage or slow down your overall SEO efforts. In order for Google to not suspect you are employing unnatural SEO practices, you’ll need to carefully manage any and all links you create as part of your SEO campaign.
So for example, if you or an agency created thousands of links related to your site, there must be careful attention put into what these links are, as you need a good healthy mix of links to stay natural and deliver great results in SEO terms.
All of these need to be managed correctly, and if done well, have the potential to add great SEO value. Another linking element worth looking at is your website’s anchor text. Anchor text is the physical link text from one website to another, so say if the BBC link to your business and mention you in the article with a link to your website as Company X, then the anchor text here is Company X.
To enhance your SEO, you can look to alter your anchor text to improve your overall keyword ranks. Attention needs to be paid here so that you’re not manipulating Google, but there’s no harm in asking websites who linked to yours to change the anchor text to something more relevant to your services.
As part of our SEO and link building services, we offer link management with any campaign. It's a standard part of our SEO campaigns, ensuring your website's safety in the SERP’s. We also use a range of key industry tools to monitor link spikes and drops. SEO is not a magic formula, but when done well it can have huge benefit and when done poorly it can spell disaster, so we’d advise ensuring a qualified team is overseeing the management of your links if SEO is a key marketing channel.
To put it simply, a Google penalty can destroy the rankings you’ve worked hard to build. If you ever suffer a Google penalty, it can stop your website ranking highly, or at all, because Google determine you’ve employed unnatural SEO practices which go against their increasingly strict quality guidelines.
The fact that Google are raising the standards for its users and eradicate spam-focused sites is actually good for honest sites in the long run, but it may be that in the process your site is flagged for an SEO strategy that cuts corners, even if unknowingly employed. As an agency, we’ve seen clients taken advantage of by others in the past with poor practice, so we work hard on penalty removal.
We’ve fielded a number of requests from concerned business owners seeking help with recovering from Google-imposed penalties, most of which came from unnatural linking methods on their behalf. We have a great success rate in recovering penalised websites, with expert knowledge into negative impacts that Google’s penalties and algorithm can have on your business. We’ll be able to assess the amount of work needed to recover from your specific penalty. We’ll do so by having our technical experts apply some of the following services on your links: (each service has its own dedicated page)
A Google penalty can be a huge blow to the SEO authority you may have spent years establishing, but it doesn’t have to cause irreparable damage. For information on how we can support you through penalty removal and ensure proper link management going forward, please get in touch with us today.
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