Maintaining Content During Migration
If you miss any valuable pages or well-targeted content during your migration to you new site, it can cause a real downturn in your SEO performance, so we’ll ensure a smooth transition by employing the following key methods:
Determining Migration Type
There are a number of different migration types to choose from, so the first step we’ll take is to determine which one makes the most sense for you, and then we’ll ensure that it is done with the utmost precision and care. You can choose from migrations such as a new domain, an HTTP/S migration or combining domains, each of which come with their own strengths, weaknesses and risk, so it’s important to have high level technical expertise of the type we can provide.
Analysing the Risks
Migrating your website can be a really positive move with a lot of long-term benefits, but you’ll need to ensure that it is done carefully so that there are no negative SEO impacts. We’ll take a detailed look at all of the risks involved and ensure that you’re protected during the key stages, which may include; domain transfer, URL restructuring and content changes amongst others.
This is a key part of the process, where we’ll ensure we pay close attention to your ranks during the migration to see if any of them change noticeably during migration. A small rise or fall in the ranks for various keywords is of course to be expected from time-to-time, but if there are considerable drops in key areas during the migration, we’ll make sure to address those as soon as possible, as well as making sure to minimise the chance of it happening in the first place.
This is another key part of the process, allowing us to signpost to the search engines where your content, pages and overall site has moved to. Doing this correctly is vital to ensuring link equity is passed on, communicating whether the redirect is permanent or temporary, and allowing Google to examine (crawl) the new site effectively. You’ll need expert guidance to decide between page-to-page redirects or page-to-root redirects, ensuring they are done in a way that protects your SEO.
This is another in-depth technical aspect which allows us to best communicate with Google as it begins to crawl the new site. We can make sure that you have the right sitemap/s in place to help your new site thrive in SEO terms.