Google & Bing Ads

 

Google has basically become the byword for what it means to search for something online, with around 1.2 billion regular users making over 3.5 billion searches a day, which equates to over 40,000 per second. In the UK, over 90% of all online search queries are made through Google, while Bing is also growing year-on-year.

The process of advertising through Google, known commonly as Google AdWords, uses a system called pay-per-click that does exactly what its name suggests, and charges you a fee every time a user clicks through to the page your ad is directing to. We can help you build an effective ad campaign that can offer great returns.

It sounds great in theory, only paying when an ad is successful in drawing a user in, but you want to ensure quality over quantity. Our marketing team perform extensive research into every key search term related to your business, analysing which are most effective for pursuing ad placements given each term’s price-per-click.

Our Process

Below is an overview of our Google and Bing Ad management process. From initial research through to full ad placement, our main objective is always to get you the most quality leads and sales for your available budget. This is what’s known as improving your ‘cost per acquisition’ so that if it currently costs you £30 to get a lead, we can bring that down to £10 to enable you to get 3x more leads for the same price.

This is the main reason you would employ a PPC management agency. As well as lowering cost and increasing the number of clicks, we also work to improve the quality of your leads or sales. Our PPC staff are qualified in Google Adwords & Bing Ads, able to communicate with you regularly and give feedback on your PPC performance and the quality of your leads, taking on board your feedback as well.

Discovery
The initial research and strategy stage, where we get to know your business, your market, and plan what would work best for you. It involves:
Campaign Build
The building of the actual ads, allowing you to get the exact advertising campaign that we recommend and you require. This involves:
Campaign Launch
This is when your ads appear on Google and/or Bing and start performing as we hope they will do. We’ll manage the process, including:
Optimisation
The process isn’t finished once we’ve posted the ads, it’s vital to manage the ongoing performance and refine it as we go. This includes:

Find Out How We Can Help

Get in touch with us today if you’d like to speak in more detail about how we could help you to plan and execute a highly optimised Google AdWords and/or Bing advertising campaign that gets the most from your budget.

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