Speak to our Strategy Director, Scott...
Google has basically become the byword for what it means to search for something online. With around 1.2 billion regular users making over 3.5 billion searches a day, it equates to over 40,000 per second! In the UK, over 90% of all online search queries are made through Google.
The process of advertising through Google, known as Google AdWords, uses a system called pay-per-click that does exactly what its name suggests, and charges you a fee every time a user clicks through to the page your ad is directing to. We can help you build an effective ad campaign that can offer great returns.
It sounds great in theory, only paying when an ad is successful in drawing a user in, but you want to ensure quality over quantity. Our marketing team perform extensive research into key search terms related to your business, analysing which are most effective for pursuing ad placements given each term’s price-per-click.
Below is an overview of our Google Ad management process. From initial research through to full ad placement, our main objective is to get you the highest quality leads and sales for your available budget. This is what’s known as improving your ‘cost per acquisition’, so that if it currently costs you £30 to get a lead, we can work to bring the cost of leads down to around £15, while maintaining the quality of leads.
This is the main reason you would employ a PPC management agency, the dual focus on reducing the cost of your clicks while improving the quality of your leads or sales. Our PPC staff is fully qualified in Google Adwords, able to communicate with you regularly and give feedback on your PPC performance and the quality of your leads, taking on board your feedback as well.
The initial research and strategy stage, where we get to know your business, your market, and plan what would work best for you.
The building of the actual ads, allowing you to get the exact advertising campaign that we recommend and you require.
This is when your ads appear on Google and start performing as we hope they will do. We’ll manage the process, including:
The process isn’t finished once we’ve posted the ads, it’s vital to manage the ongoing performance and refine it as we go. This includes:
We have a no nonsense approach for results, we don’t tie you into long term contracts, our results serves as our long term partnership.01
Big agencies hate us because we care, we are experienced enough to generate results, whilst being small enough to care.02
We think like a client and our honesty is our the favourite thing our clients like about our personality, we act as a Partner not just a supplier.03
You will have direct access to communicate with the experts who have the experience and who actually do your digital marketing.04
Digital Marketing is ever changing and so are all the channels within it, we operate flexible ways to work, so our resource and time is focused on what gets you the best results.05
Our business was founded by 4 Owner Managers who live and breath digital marketing, we can make decisions fast and06
over 9 months
Over 16 months
Conversion Rate Increase
Jan 2016 – Mar 2017
from Jan 14 - Mar 16
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