Speak to our Strategy Director, Scott...
How do you make an ad memorable when it’s going to disappear from the platform in a matter of seconds? People were asking the same thing when they questioned the overall Snapchat model, but with over 200 million active monthly users and over 1bn messages sent each day, it’s a model that’s connecting.
Maybe it’s reflective of the shorter online attention spans of an emerging generation, but the majority of Snapchat’s users are aged between 13 and 21 years old. With this in mind, it’s worth looking at how effective a platform Snapchat could prove to be if your brand is especially creative and/or youth-oriented.
There are many different ways to utilise the time-specific feel of Snapchat to promote and encourage engagement with your brand, offering features such as promo codes, sneak peeks on products and advance warnings on upcoming sales or events to help your audience feel like they’re ahead of the game by engaging with your online presence.
Our marketing team understand how to appeal to various different audiences and demographics, so we can help you tailor your approach to communicate the qualities of your brand to Snapchat’s native audience, with each platform differing somewhat in the most effective approaches. Your ad may be gone in a matter of seconds, but the impression could last a lot longer.
Get in touch with us today if you’d like to speak in more detail about how we could help you to plan and execute a highly optimised Snapchat advertising campaign that reaches your target audience and gets the absolute most from your available budget.
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