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Twitter is a platform which at its very core is built to reward those who can say as much as they can in a very limited word count. There famous 140 character limit may seem like a restriction, but can actually be a great advertising tool, as it forces you to distil your key message and selling points into one or two sentences.

Of course you can then add additional links to further content, but the point stands that you have to get the absolute maximum from your 140 characters, as well as being strategic with where you aim your ads.

 

Twitter Advertising Types

There are three main options for advertising through Twitter, with varied features:

  • Promoted Tweets: These appear as ordinary posts, except for the fact that they are labelled as ‘Promoted’ and reach the feeds of users who aren’t already following your account. Twitter users can engage with promoted tweets in the same way they would with any other tweet; liking, replying, quoting and retweeting. Promoted tweets can be highly effective in drawing traffic both to your website and your Twitter account, giving you potential to achieve immediate connection through a click on the ad link and ongoing connection through a Twitter follow.
  • Promoted Accounts: Promoted accounts are Twitter accounts that appear in a suggestions feed on a Twitter user’s account. They’re related to the type of accounts a user is already following, which increase the chance that these users may be predisposed to like and want the products or services you are offering. This can be an excellent way to gain both leads and purchases, as well as increasing web traffic and brand recognition as users follow, engage with and share your posts.
  • Promoted Trends: Most Twitter trends grow organically as they gain popularity being talked about in real-time. There are, however, ways that you can promote your very own trends based on time, location and particular events. This is a more niche way to go about advertising and requires more strategic thought, but if targeting a particular location with sales, events or job opportunities could help you put together a targeted promotion that could lead to some high quality conversions.

 

How We Can Help

Get in touch with us today if you’d like to speak in more detail about how we can help you to plan and execute a highly optimised Twitter advertising campaign that catches the attention of your target audience, builds brand engagement and gets the most from your budget.

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