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Scott
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When a recent survey of thousands of smartphone users across five countries found that over half of them use WhatsApp at least once a week, an indication of its status as the premier messaging app worldwide.

It may be true that Facebook messenger boast a similar level of reach, with both platforms clocking in at just over one billion active monthly users, but with WhatsApp logging over double the amount of daily messages sent, they’re clearly the benchmark for messaging apps. It’s this level of engagement and popularity that gives it the potential to be an excellent place to get a message through to your target audience, but it needs to be done in a different way to other social platforms.

 

How Do We Advertise On WhatsApp?

WhatsApp do not officially allow advertising on their platform, so there’s no current model for running a paid advertising campaign to promote posts onto user’s feeds or accounts. That doesn’t mean you can’t use WhatsApp to connect within a target audience though, as both the WhatsApp smartphone app and the newer web-based version WhatsApp Web allow you to message content for free to users who are willing to be engaged with.

  • For example, there are high-end jewellery sites who offer personal consultations to customers over WhatsApp, can message text advice and images of jewellery, and have secured jewellery sales worth thousands of pounds with the bulk of the contact happening for free over WhatsApp.
  • Another option would be to promote a particular time-specific event that you’re running on your site, finding a memorable hashtag and striking imagery and encourage people to meet you at source.

 

Our Strategy

There are many different ways to use WhatsApp to engage effectively with existing customer bases, and our marketing team can help you to strategically target potentially the largest and most engaged free audience you will ever have access to. Get in touch with us today if you’d like to speak in more detail about how we could help you to plan and execute a highly optimised WhatsApp advertising campaign that reaches your target audience.

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