paid search Campaigns

Our paid search campaigns utilises 3 core advertising platforms - Google Ads, LinkedIn Ads, Facebook Ads


What Makes Us Different?

We grow as you grow, so it’s in our interest for you to be successful, and we only work with partners we fully believe we can offer true value too.

WHAT IS A paid search Campaign?

Pay per click is a common term used to describe paid search campaigns and advertising models that use a pay per click system. This can include popular advertising platforms such as Google Ads, Linkedin Ads, Facebook Ads and pretty much all ad revenue models in operation today.
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The idea is that you can target very specific traffic through a series of targeting parameters and present these users with various ad types. These paid search campaigns and ad types can be in different formats and can be included in different campaign types. Some of the Ad formats include text, imagery and video and can be seen across both search engines as well as the native platforms, depending on which ads platform you're using. 

Once an Ad is displayed, you will then be charged based on a user clicking your ad and being directed to your website or landing page. Most if not all paid search campaign advertising platforms use an auction model for the display of the ad, whereby customers (by which I mean the person holding the ad account) bid against other competitors based on certain quality metrics and budget amongst other factors. This will determine the success of your paid search campaigns and if your ad is seen on a regular basis and where on the internet or native platform. This is somewhat an oversimplification as there are many many factors that go into how, when and why your ads are displayed, but this is the basic premise.
Planning your strategy

People often use a paid search campaign model amongst other digital marketing channels as a reliable way to generate quality traffic, although it can be an expensive way too. The best way to approach Google Ads or any paid advertising campaign is to have in your mind an ideal cost per lead metric, that means if achieved whatever you're selling whether a product or service, if the lead converts on your website at a high rate, the process is still profitable.

People often forget this fact and throw good money after bad wondering why they are not making any money through there paid search campaigns and advertising platforms.

If you approach a paid search campaign in this manner it ultimately becomes scalable as long as you can maintain the cost per lead threshold. If it's maintained then no matter how much money you put into the Ad spend then you will be able to reliably grow the volume of leads, enquiries or online exposure of your business. These ad platforms work very well for high margin products and services, where there is room to manoeuvre and optimise campaigns over time to be as profitable as possible.
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paid search campaigns FOR?

Paid search campaigns and pay per click advertising can work for almost every business model as long as the profitability of the product or service is such that it can sustain a cost incurred to generate the sale or enquiry.
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What are the advertising options?

There are so many different types of paid search campaigns available across platforms it makes more sense to break these down in their own sections. So we have done exactly that on the platforms we as a business focus on using for our clients:

What Makes Us Different?

Tweak, Rinse and Repeat. It’s unrealistic to think every campaign will work from day one. That's why we test different aspects of Marketing and Web, to achieve the best campaign recipes that achieve the best possible ROI for your business.
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The process of setting up campaigns does differ slightly depending on the platform, but usually consists of 4 things.
  1. An Ad account on the respective platform, which you can then give management access to a digital agency such as ourselves.
  2. Payment details, debit card, credit card with sufficient limits. Most agencies prefer a payment made direct to the Ads platform rather than being re-invoiced by the agency in question.
  3. An understanding of your objectives and what it is you want to achieve, as well as a target cost per lead.
  4. The ability to track conversions. To have a campaign that doesn't track your website or landing page becomes pointless as there is no way to measure the campaign's effectiveness.
If paid search campaigns and pay per click advertising is something that you are interested in for your business, then feel free to contact our digital marketing agency Liverpool to discuss whether paid advertising would work for your business and how we can help.

HOW DOES paid search WORK

At every step of the creation of your paid search strategy we get your feedback so that you are firmly at the heart of our process. We are friendly folk, and we like you to feel part of the team and ask questions, share ideas, as we get under the skin of your brand.
The first step is to arrange a discovery call. We will need to capture as much information as possible from this meeting to allow us to work out how much work will be involved. As  projects can become complex very quickly, the more information we have the more accurate quotes we can give.
Once we have enough information, we can then put together a proposal and project plan, which outlines the project in full.
The Digital Marketing Campaign itself can take anywhere from as little as a week depending on work involved, so it's worth factoring this into any plans you make from a business aspect.

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