Marketing campaign tracking
One of the other methods of website tracking in the remit of digital marketing is via the Ads platform in question. Whether this be Google Ads
, Linkedin Ads
or Facebook Ads
for instance, they all follow the same method as per the installation of a pixel (snippet of code) on the users website, which sends information about the users back to the system. This allows the systems to track user behaviour and interactions as well as conversions (actions which provide an outcome). This allows the algorithms used in the Ads platforms to target further potential users/customers more accurately based on the data and patterns associated with how the user interacts with your website.Other types of tracking
There are of course many other things that can be tracked such email marketing, digital brochures as well as offline collateral. These can all be tracked using different methods whether inherent to the platform in question or via using dynamic codes.