Website Tracking

Website tracking

‍One of the most common methods of website tracking implementation is Google Analytics. This is an all-in-one platform developed by Google, which reports lots of metrics about the user, who they are and what interests they have, demographics details as well as how they have arrived at your website and what they did when they got there. There are other platforms out there, but this is one of the most common. There is also an updated version called Google Analytics 4 which offers more robust website tracking and is currently being rolled out by agencies to their clients, which offers much more granular tracking capabilities. For more information please visit
‍here

‍Marketing campaign tracking

‍One of the other methods of website tracking in the remit of digital marketing is via the Ads platform in question. Whether this be Google Ads, Linkedin Ads or Facebook Ads for instance, they all follow the same method as per the installation of a pixel (snippet of code) on the users website, which sends information about the users back to the system. This allows the systems to track user behaviour and interactions as well as conversions (actions which provide an outcome). This allows the algorithms used in the Ads platforms to target further potential users/customers more accurately based on the data and patterns associated with how the user interacts with your website.

Other types of tracking

‍There are of course many other things that can be tracked such email marketing, digital brochures as well as offline collateral. These can all be tracked using different methods whether inherent to the platform in question or via using dynamic codes.