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Twitter is a platform which, at its very core, is built to reward those who can say as much as they can in a very limited word count.

Their famous 140 character limit may have seemed like a restriction, so much so that they actually extended it to 280, but the brevity required can actually be a great advertising tool, as it forces you to distil your key message and selling points into just one or two sentences.

Of course, you can then add additional links to further content, but the point stands that you have to get the absolute maximum from your short messaging space, as well as being strategic with where you aim your ads.

 

How does Twitter advertising work?

There are three main options for advertising through Twitter, each of them offering varied features and different strengths and weaknesses in terms of reaching your target audience. We can offer a range of experience and expertise in all three of these forms, providing a personalised package of ideas in terms of what we think will work best for you.

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Promoted Tweets

These appear as ordinary posts, except for the fact that they are labelled as ‘Promoted’ and reach the feeds of users who aren’t already following your account. Twitter users can engage with promoted tweets in the same way they would with any other tweet; liking, replying, quoting and retweeting.

Promoted tweets can be highly effective in drawing traffic both to your website and your Twitter account, giving you potential to achieve immediate connection through a click on the ad link and ongoing connection through a Twitter follow.

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Promoted Accounts

Promoted accounts are Twitter accounts that appear in a suggestions feed on a Twitter user’s account. They’re related to the type of accounts a user is already following, which increase the chance that these users may be predisposed to like and want the products or services you are offering.

This can be an excellent way to gain both leads and purchases, as well as increasing web traffic and brand recognition as users follow, engage with and share your posts.

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Most Twitter trends grow organically as they gain popularity being talked about in real-time. There are, however, ways that you can promote your very own trends based on time, location and events.

This is a more niche way to go about advertising and requires more strategic thought, but if targeting a particular location with sales, events or job opportunities could help you put together a targeted promotion that could lead to some high quality conversions.

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How can you find the right Twitter advertising?

Get in touch with us today if you’d like to speak in more detail about how we can help you to plan and execute a highly-optimised Twitter advertising campaign that catches the attention of your target audience, builds brand engagement and gets the most from your budget.

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