We use data to incrementally improve your website and create more leads and sales
The research and analysis phase of CRO involves conducting in-depth research on user behaviour, preferences, and friction points. It also includes analysing website data, identifying conversion bottlenecks, and understanding the user journey.
Hypothesis and A/B testing are integral to CRO. Hypotheses are educated guesses about user behaviour and changes that could improve conversions. A/B testing involves comparing different elements of a webpage to determine which performs better.
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Reporting in CRO involves analysing data and presenting insights on performance, metrics, and conversion rates, aiding informed further decision-making and testing. This data helps further define potential opportunities to further increase the overall conversion rate.
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Now, you might be thinking, "That sounds great, but I run a small accounting firm, not an e-commerce giant. How can CRO benefit me?"
CRO is not just for the Amazons and eBays of the world. It's for every business, big or small, flamboyant or 'dry'.
Imagine you're a restaurant owner. You've got a website where people can view your menu and make reservations. Now, if 100 people visit your website, but only 2 make a reservation, that's a conversion rate of 2%. But what if you could increase that to 10%? That's 10 potential customers instead of 2, just by making some tweaks to your website. That's the power of CRO.
And it's not just for restaurants. Whether you're selling handmade crafts, offering legal advice, or yes, even running a sewage works company (hey, everyone needs a good plumber), CRO can help you get more out of your website.
"We Are Web are one of the best agencies we have had the pleasure of working with."
Alright, let's roll up our sleeves and delve into the nitty-gritty of CRO implementation. It's a bit like baking a cake. You need the right ingredients, the right recipe, and a little bit of patience. But instead of a delicious cake, you end up with a website that's primed to convert visitors into customers. Sounds tasty, right?
The first step in the CRO process is understanding your audience.
This is where we put on our detective hats and dig into your data. Who are your visitors? What are they looking for? What makes them tick? This might involve surveys, focus groups, or just a good old-fashioned look at your website analytics. From our research we can then build behavioral theories that we can test.
Next, you need to identify your high impact areas. These are the parts of your website that have the most potential to increase conversions. It could be your landing page, your product pages, or even your checkout process. Think of these as the key ingredients in your CRO cake.
Now comes the fun part: A/B testing.
This is where we try out different versions of your high impact areas to see which one performs best. It's a bit like taste testing different cake recipes. You might change the color of a button, the wording of a call to action, or the layout of a page, then see if it improves your conversion rate. But remember, CRO is an iterative process. That means we don't just set it and forget it. We need to keep testing, keep tweaking, and incrementally improving your conversion rate.
And finally, don't forget to use the right tools.
We work with some key tools, including heat map and click monitoring, usability testing, surveys, data analysis, A/B Testing and reporting tools. All designed to get you the best results possible, the perfect cake if you will.
And yes, we like cake.......
We appreciate, that CRO can sometimes be expensive which is why we offer a range of services that allow your business to benefit from our expertise.
We have been designed websites for a long time and our web design agency offers a range of website options as well as full end to end Conversion Rate Optimisation programmes, as well as Website audits you can implement yourself and more. Review below some of our services that can help you gain better return on investment from your website.
We design a comprehensive programme focusing on the audience, user behaviours and optimisation so iteratively improve your website and grow you users, sales, leads and engagement. Use Our Calculator to see how much of a difference we could make.
Our UX design packages can be design only or we can build the assets for you. Much like our CRO package we focus on the audience and complete comprehensive research, which we incorporate into our designs and website builds.
UX Design Service
Our Website Conversion Audit will provide actionable insights based on your websites data. We take a deep dive into the granular data to find where the weaknesses are in your website and how you can improve them.
Website AuditFor a fixed fee per month we design a strategy to grow your traffic. This may be across multiple channels, with the focus on traffic growth and quality, designed to increase your sales or leads as the output.
Traffic Growth
For bespoke campaigns or one off projects ,we can apply our UX design and methods and implement landing pages using our audience discovery methodology. This provides you with highly targeted pages, that will enagge and convert your website traffic.
Landing Page Optimisation
We can setup all the necessary tools and utilities to help you monitor your website performance and how people engage with your content.
GA4 Audit
