Dickinson Parker Hill - DPH
Web Design & Development, SEO, PPC, Social
Dickinson Parker Hill are a local solicitors targeting a range of legal services within a select geographic region.
Our task was to build a robust website which not only presented their service range effectively and concisely, with easy navigation. But also to focus on lead generation to create a consistent pipeline of leads into the business for the various services, then promote the website across various marketing channels.
This pipeline was created through a combination of SEO and Google Ads, targeting terms with the target regions that also targeted key service areas.
As a long term client we have helped DPH grow their online presence to reflect their status of one of the leading Law Firms in the North West.
Optimising for success.
Our latest project with DPH has been to design and build a new modern and professional website that allows their clients access the information the require as quickly as possible. Our design focuses on the core user journey of clients to search for the relevant information and correct contact without frustration or barriers.
By analysing the site's usage we created a site framework that reflected the users desires. The design, both on desktop and mobile, helped clarify the most important elements of each page, so helping the users fulfil their goals. The site was also optimised for page speed rankings and so allowing Google to identify the site as a great resource for clients.
We quickly identified that users were often search for a particular team member, and this influenced how we presented the teams information. Not only are their contact details easy to access but it is also partnered with information about their specialism and service area.
We have seen a continued increase in traffic and leads through the website, generated through a multi channel strategy.
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