Paid Ads | PPC Liverpool

Paid Advertising that generates Results for your business.

Known as Paid Ads, PPC and Display advertising, paid Ads covers a wide range of different Ad types, targeting options and implemented across multiple platforms including Google, Linkedin and Facebook.

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What Are Paid Ads?

Paid ads are a powerful tool for businesses looking to boost their online visibility and attract more customers. Through platforms like Google Ads, LinkedIn Ads, and Facebook Ads, businesses can launch various types of advertising campaigns, tailored to their specific goals. Whether it's search ads appearing on Google when people search for related services, display ads on websites within the Google Display Network, sponsored content or job ads on LinkedIn, or targeted ads on Facebook based on user demographics and interests, there's a wide range of options. For businesses in Liverpool seeking to enhance their digital footprint, paid ads services offer a strategic way to reach potential customers efficiently. These services can design, implement, and manage campaigns across these platforms, ensuring that your business maximises its online potential and achieves its marketing objectives in the Liverpool market and beyond.

Google Ads

Google Ads is a powerful platform that allows businesses to appear right where customers are searching online, whether they're looking for products or services like yours on Google Search or browsing websites within the Google Display Network. You can create ads that target specific keywords, manage your budget, and measure the success of your campaigns in real-time. Google Ads is ideal for driving targeted traffic to your website and increasing conversions.
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Facebook Ads

Facebook Ads provide a versatile advertising solution that leverages the social network's vast user data. These ads allow businesses to target their audience with incredible precision, based on demographics, interests, behaviors, and more. Whether you're looking to increase brand awareness, drive website traffic, or boost sales, Facebook Ads can be customised to meet your goals through engaging formats like image and video ads, carousel ads, and more.
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LinkedIn Ads

LinkedIn Ads specialise in B2B marketing, offering businesses the opportunity to reach professionals and decision-makers across various industries. With options like Sponsored Content, Message Ads, and Text Ads, you can tailor your approach to suit your objectives, whether that's generating leads, driving website traffic, or building brand awareness. LinkedIn's targeting capabilities allow you to reach potential clients based on job title, company size, industry, and professional interests, making it an invaluable tool for B2B marketing efforts.
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Paid Ads Costs & Packages

An Idea Of Costs For Your Paid Ads | PPC Project

The cost to run a paid ads campaign can very hugely and is based both on the cost to setup and maintain the campaign as well as an additional Ads budget.

Paid Ads are split into two different payment and display types, the first being "auction". This is where you are bidding against other businesses for a specific keyword or search term.  The cost of how much you pay is then based on a cost per click basis, which can vary dramatically based on how competitive the keyword or terms you wish to target. Once a budget is set within the platform then the ongoing cost per click is deducted usually based on a daily or mothly budget allowance.

The second type of campaign is pay per impression. This is different from an auction as you are now paying for every time your ad appears (per impression). this again is usually based on a daily or monthly ad budget and the amount per impression is deducted as a result.

Both types of campaign have their advantages and disadvantages but both offer comprehensive targeting and flexibility in how your campaigns are setup and how they target your prospective customers. To learn more about how Paid Ads campaigns work, please feel free to reach out and we can discuss it in more detail on a call.

Some keywords and Industries are much more competitive than others, in order to achieve results we have to adjust budgets to compensate*


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Some Of Our Web Design And Lead Generation Work

We’ve helped hundreds of Professional Services companies

From Complete Website Design & Development, Lead Generation, SEO, Paid Search, Email Marketing and More....
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Creative play wanted to harness online traffic to generate a consistent pipeline of leads
Moixa's Rapid Lead Gen Project
Moixa wanted to grow their leads pipeline, using various high volume traffic sources and landing page methods
MB Luxury Travel's Website Design & Dev
Mb Travel were looking for a new website and a method of generating new business.
Dickinson Parker Hill Local Domination
Although DPH Law had a solid presence in the local community, they were lacking online and needed an efficient way to penetrate local markets as well as position their brand online.
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