LET'S TALK
Health @ Work
Overview

Health @ Work had the problem of combining two sites, with similar audiences into a single super-site that would offer their users to fully experience the Health @ Work offer.

We had to create a more engaging, content-led, lead generation based website designed around converting potential users into customers. This was going to be  either directly through the website using an ecommerce model,  or for bulk purchasing through a more bespoke set of enquiry forms.

Put plainly, we had to build a resource that worked for both small and large businesses, engaging them either regionally or nationally.

Simple.

SERVICES

Hosting

SEO

Web Design & Development

LOCATION
Liverpool, UK
Full Screen
Our Approach

Style & User Experience

There are multiple audience types that need to be catered for within the site’s design and architectural layout. Each audience is guided through the site with identifiable colour and  imagery. The design had to be unfussy, allowing the user to quickly understand the benefits of using Health@Work’s courses. It had to reassure them that they were in safe, professional hands.

Development & Delivery

Scalability is the keyword here. We knew that the site was going to be built upon in several phases. More features and services were already in the pipeline to extend the site. Managing the project through Asana our team could easily track how the content creation and WordPress development were going. Working alongside the Health @ Work team made it easy to deliver something the whole team was proud of.

Job done!

GOALS

Information architecture for easy content discovery by several unique audiences

Align visual elements and storytelling with refreshed branding

Improve organic SEO search results and boost overall conversion

Implement a fully responsive solution backed by WordPress CMS

The Results
READY
TO START
YOUR PROJECT?
CONTACT US TODAY