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Health @ Work had the problem of combining two sites, with similar audiences into a single super-site that would offer their users to fully experience the Health @ Work offer.
We had to create a more engaging, content-led, lead generation based website designed around converting potential users into customers. This was going to be either directly through the website using an ecommerce model, or for bulk purchasing through a more bespoke set of enquiry forms.
Put plainly, we had to build a resource that worked for both small and large businesses, engaging them either regionally or nationally.
Simple.
Hosting
SEO
Web Design & Development
Style & User Experience
There are multiple audience types that need to be catered for within the site’s design and architectural layout. Each audience is guided through the site with identifiable colour and imagery. The design had to be unfussy, allowing the user to quickly understand the benefits of using Health@Work’s courses. It had to reassure them that they were in safe, professional hands.
Development & Delivery
Scalability is the keyword here. We knew that the site was going to be built upon in several phases. More features and services were already in the pipeline to extend the site. Managing the project through Asana our team could easily track how the content creation and WordPress development were going. Working alongside the Health @ Work team made it easy to deliver something the whole team was proud of.
Job done!
Information architecture for easy content discovery by several unique audiences
Align visual elements and storytelling with refreshed branding
Improve organic SEO search results and boost overall conversion
Implement a fully responsive solution backed by WordPress CMS
Ready to Start Your Web Design Project? Contact us today to discuss your web design project and take the first step towards elevating your online presence. Our team is passionate about creating visually stunning and highly functional websites that deliver exceptional results.
We are conveniently located near Liverpool Airport, with easy access to Liverpool City Centre. If you prefer an in-person consultation, we have ample visitor parking available.
